
Save and earn, value conscious buying on rise
China DailyA woman buys pineapples in a supermarket in Xuwen county, South China's Guangdong province. Chinese consumers are shifting gears to more meaningful purchases as they strive to boost incomes and tighten spending to navigate economic uncertainties, said a report by global consumer and retail analytics leader NielsenIQ. Notably, value-conscious shoppers, who routinely compare prices across platforms, have surged from 30 percent to 39 percent, and have become the dominant consumer group in China's consumption market, said the report. Despite caution from Chinese consumers, only 17 percent choose products solely based on low prices, compared to 33 percent in the Asia-Pacific region overall, according to the latest NielsenIQ report. Additionally, 71 percent of Chinese consumers use social media to better understand new products and services, and 44 percent report switching brands based on online recommendations.
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