Ajith's Nerkonda Paarvai, Jayam Ravi's Comali may revive box office business of Tamil cinema this year
FirstpostWill the Kollywood box office be revived by Ajith-starrer Nerkonda Paarvai releasing today? Tirupur Subramaniyam, one of the leading distributors and exhibitors in Tamil Nadu, says: “The small films made on a budget becoming hits are good for the trade, but it is really films featuring the superstars like Rajinikanth, Vijay or an Ajith when they become super hits that bring in the mega bucks. The huge success of The Lion King across Tamil Nadu, even in Tier-2 and 3 towns, consisting mainly of family audiences, has created panic in Tamil film industry. ARK Ramasamy Raja, Managing Director of the popular Ram Muthuram Cinemas in Tirunelveli, says: “The Tamil version of The Lion King has become like a big hero Tamil festival release in our theatre. The film is a blockbuster and we are continuing with two shows in one of our screens in the fourth week, despite the release of Nerkonda Paarvai today.” Tamil commercial cinema is completely superstar-driven.