Tencent bringing Playerunknown’s Battleground with a socialist makeover to meet stringent rules in China
Tencent, which recently outstripped Facebook Inc in market value, said it had won the exclusive rights to the game in China. Chinese gaming giant Tencent Holdings Ltd is bringing “Playerunknown’s Battleground”, the world’s hottest video game, to China, but with a twist. The move comes after China’s content regulator slammed the South Korean-made game, PUBG for short, last month for being too violent and said it would likely be blocked because it “severely deviates from socialist core values”. Tencent, which recently outstripped Facebook Inc in market value, said it had won the exclusive rights to the game in China, and that it would modify the game in order to meet the requirements of China’s regulators and censors. Tencent’s main rival, Chinese company NetEase Inc, has already added red banners into its battleground game with slogans such as “safeguard national security, safeguard world peace”, amid Beijing’s efforts to cleanse online content by targeting violent games and gaming addiction.
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