How Mighty Hoopla turned into London’s biggest party
The IndependentSign up to Roisin O’Connor’s free weekly newsletter Now Hear This for the inside track on all things music Get our Now Hear This email for free Get our Now Hear This email for free SIGN UP I would like to be emailed about offers, events and updates from The Independent. “Whenever we booked Sink the Pink at festivals, we realised that the atmosphere outside of our area felt a bit scary and hostile,” Fussell explains, while Tagg adds: “It didn’t feel safe. “But we are very thankful to our community that they’re supporting us throughout all this.” Fussell believes that Mighty Hoopla’s popularity also has something to do with their uncynical approach to pop: “There’s no end of amazing vintage pop stars who don’t really get put on other festival lineups, because they not considered cool enough,” he says. “But all these amazing new queer artists coming through, I’d love to think we’re a part of changing that landscape, because there wasn’t a platform like this for them before.” “We love to ask our audience who they want to see, and yes, they tell us Britney and Mariah every year, but the fun ones are the ones people lose their minds over,” Tagg adds. “I think a lot of festivals pride themselves on having a real ‘muso’ ethos, whereas we’re more about the fun in pop music.” open image in gallery Mighty Hoopla’s organisers: ‘We’re more about the fun in pop music’ Programmer Cassie Leon notes that many of the artists booked to perform are already known to large numbers of their guests, as they have been making their way up to the bigger stages over the years.