How The Coronavirus Has Affected What We Buy At The Grocery Store
Huff PostLOADING ERROR LOADING As the major effects of the coronavirus pandemic make themselves apparent ― the ubiquity of masks and hand sanitizer, restaurants serving at half capacity ― other, more subtle changes are still just coming into focus. “Anything that can be associated with immunity is gaining strength and momentum, even if it’s more expensive.” - Frances Zelazny, chief marketing officer, Signals Analytics “The strong trends are actually staying, but for different reasons,” said Frances Zelazny, chief marketing officer of advanced analytics platform Signals Analytics. “ that have to do with boosting immunity, that have vitamin C, that boast claims around ‘all-natural’ or reducing allergy effects, are on the rise,” Zelazny said. “There’s a lot of uncertainty and in those kinds of times, people tend to retreat to what’s known to them and what’s comforting to them,” Bloomberg Intelligence analyst Jennifer Bartashus told the New York Post. “People are retreating back into comfort habits.” According to IRI, a Chicago-based market research firm, sales of fresh and packaged bakery items jumped 37% in mid-March as compared to the same time last year.
History of this topic
‘Quality, Value for Money’: Covid Restrictions May be Gone, But Habit of Buying Groceries Online Here to Stay
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COVID-19 reshaped the way we buy, prepare and consume food
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