Hindustan Unilever drops 'Fair' from 'Fair & Lovely' to make brand more inclusive
4 years, 6 months ago

Hindustan Unilever drops 'Fair' from 'Fair & Lovely' to make brand more inclusive

Firstpost  

Consumer brand Hindustan Unilever announced Thursday that it’s dropping the word ‘Fair’ from its popular fairness cream brand ‘Fair & Lovely’ to achieve a “more inclusive vision of beauty”, reports said. “Taking forward the brand’s journey towards a more inclusive vision of beauty, the co will stop using the word ‘Fair’ in the brand name ‘Fair & Lovely’,” the company told CNBCTV18. Amid the protests, several online petitions demanding a ban on the fairness cream brands like Fair & Lovely emerged online. Though it’s not clear if the decision to rebrand Fair & Lovely was due to the online petitions, just days ago, FMCG brand Johnson & Johnson had announced that it’s discontinuing its Clean & Clear Fairness line of products, a report in Monyeconrol.com said.

Brand Fairness Fair Cream Lovely Hindustan Unilever  petitions  drops  cream  fair  announced  unilever  lovely  vision  inclusive  hindustan  brand  word  fairness

History of this topic

Glow and Lovely: A Case of Woke Washing?
3 years, 9 months ago

Glow and Lovely: A Case of Woke Washing?

Live Law  

Robert Reich said, "If a certain action improves the corporation's bottom line, there's no point in labelling it "socially responsible". One such "impactful" action that caught our eye was the rebranding of our most well- known fairness cream brand, "Fair and Lovely". Among the most successful cosmetic brands by Hindustan Unilever till date, Fair & Lovely was found to occupy …

HUL re-brands ‘Fair & Lovely’ as ‘Glow & Lovely’ after dropping word ‘fair’
4 years, 6 months ago

HUL re-brands ‘Fair & Lovely’ as ‘Glow & Lovely’ after dropping word ‘fair’

The Hindu  

FMCG major HUL on Thursday said it has re-branded its popular skincare brand Fair & Lovely as ‘Glow & Lovely’ after dropping the word fair in its name. Earlier on June, 25 HUL had announced dropping the word ‘fair’ from its popular skincare brand ‘Fair & Lovely’, citing its vision to adopt a holistic approach to beauty. HUL, a subsidiary …

HUL Changes 'Fair' to 'Glow and Lovely', Twitter Asks if This Will End Racism in India
4 years, 6 months ago

HUL Changes 'Fair' to 'Glow and Lovely', Twitter Asks if This Will End Racism in India

News 18  

A week after announcing that it will rebrand its flagship skin lightening cream and drop 'Fair' from 'Fair and Lovely', Hindustan Unilever came up with a fresh product name, 'Glow and Lovely'. We recognise that the use of the words ‘fair’, ‘white’ and ‘light’ suggest a singular ideal of beauty that we don’t think is right, and we want to …

After 'Fair & Lovely', now L'Oreal to drop words like 'Whitening' and 'Fair' from its cosmetic range
4 years, 6 months ago

After 'Fair & Lovely', now L'Oreal to drop words like 'Whitening' and 'Fair' from its cosmetic range

India TV News  

After Hindustan Unilever's move to rename 'Fair & Lovely', now the world's biggest cosmetics company, L'Oreal has decided to drop words like 'whitening', 'fair' and 'light' from its range of skin products. This decision comes a day after Unilever made an announcement to rebrand the skin cream, in the face of growing social media criticism. A spokesperson for the beauty …

Unilever to drop ‘Fair & Lovely’ skin-lightening product name to create ‘more diverse portrayal of beauty’
4 years, 6 months ago

Unilever to drop ‘Fair & Lovely’ skin-lightening product name to create ‘more diverse portrayal of beauty’

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Unilever’s India unit, Hindustan Unilever, …

Fair & Lovely skin cream to drop 'Fair' from its name. Twitter erupts with memes
4 years, 6 months ago

Fair & Lovely skin cream to drop 'Fair' from its name. Twitter erupts with memes

India TV News  

Hindustan Unilever, on Thursday, said that it will drop the word "fair" from its skin-lightening cream Fair & Lovely. We recognise that the use of the words "fair", "white" and "light" suggest a singular ideal of beauty that we don't think is right, and we want to address this," Sunny Jain, Unilever's president of its beauty and personal care division, …

Hindustan Unilever to drop ‘fair’ from ‘Fair and Lovely’ product line
4 years, 6 months ago

Hindustan Unilever to drop ‘fair’ from ‘Fair and Lovely’ product line

The Hindu  

The Indian unit of Unilever said on Thursday it will drop the word “fair” from its “Fair & Lovely” range of products, which have long been criticised for promoting negative stereotypes against people with darker skin. a more diverse portrayal of beauty,” Hindustan Unilever Chairman Sanjiv Mehta said in a statement. “We recognise that the use of the words fair, …

Dark and Lovely: Padma Lakshmi posts about colourism, Diet Sabya demands ban on Fair and Lovely
4 years, 6 months ago

Dark and Lovely: Padma Lakshmi posts about colourism, Diet Sabya demands ban on Fair and Lovely

Hindustan Times  

Over the past few weeks names and words like George Floyd, police brutality, racism, Black Lives Matter, Derek Chauvin, Breonna Taylor, Ahmaud Arbery have taken over the news channels and sites, and the prevalent problem of systematic and institutional racism have taken centre stage. Calling out colourism and how women’s self worth is evaluated on the basis of their skin …

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