Facebook is on the offensive against Apple's upcoming data privacy update
Two of Silicon Valley’s largest tech giants, Apple and Facebook, are in a bitter fight that revolves around the iPhone data of millions of people and whether tech companies should be able to track that data as easily as they do now without people’s consent. Various types of data collected from users are used by companies like Facebook to personalise ads to an individual person based on demographics, geographic location, interests, and activity. Facebook has even taken out full-page newspaper ads railing against Apple’s changes, and both Facebook CEO Mark Zuckerberg and Apple CEO Tim Cook have made a series of increasingly hostile public remarks. Last month, Apple CEO Tim Cook used a speech he gave at a data privacy conference in Brussels to excoriate social media companies whose business models rely on collecting “vast troves of personal data” to sell targeted ads.
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