FIFA earns record $7.5bn revenue for Qatar World Cup
Al JazeeraThe earnings from this World Cup cycle are $1bn more than those generated from the 2018 tournament in Russia. FIFA has earned an unprecedented $7.5bn in revenue through four years of commercial deals tied to the 2022 World Cup in Qatar, the governing body of football says. Key broadcast deals for this year’s World Cup were signed during Sepp Blatter’s presidency in two-tournament deals for the Russia and Qatar events. The organisation’s revenues are likely to approach $10bn for the next four years, thanks to a new financial strategy for women’s football and the expanded 2026 World Cup in the US, Canada and Mexico, which will see 48 teams compete for the first time, up from the present 32. Separate sponsor deals for women’s football are being signed for the 2023 World Cup in Australia and New Zealand.