World Book Week 2024: Bestselling Authors Share Their Views On The Growing Importance Of Audiobooks
News 18In the early 2000s audiobooks were a foreign subject but that is no longer the case anymore. Notably, we have seen customers listening to over 300,000 unique podcasts and audiobooks on the IN service in 2023, indicating their strong appreciation for the scale and breadth of our diverse catalogue.” “With the pandemic aiding audio discoverability among consumers, more Indians are tuning in to explore audio content. As spoken-word entertainment takes centre stage in India, we are seeing a rise in the number of notable authors, creators, and narrators such as Devdutt Pattanaik, Durjoy Datta, Chetan Bhagat, Amish Tripathi, Ankur Warikoo, Rujuta Diwekar, and Vasudha Rai among others, exploring the medium to connect with their audiences in new ways,” he further adds. Talking about the growing popularity of audiobooks, popular author Durjoy Datta says, “I have been an avid fan of audiobooks for quite some time now, as I think the immersive experience they offer is simply unparalleled, and that’s why more and more people gravitate towards it. I think that is a great way to positively influence people to not worry about how books are not available at home, rather, just encourage them to listen to whatever they want.” Author Devdutt Pattanaik has been actively working on producing audiobooks for a while now, he believes, “For thousands of years, Indians shun writing, and we prefer oral transmission.
History of this topic
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