Snapchat launches Spotlight to take on Instagram Reels, TikTok
4 years, 1 month ago

Snapchat launches Spotlight to take on Instagram Reels, TikTok

India Today  

Snapchat is all set to take on TikTok and Instagram Reels with its new app called Spotlight. The app is not a standalone app like TikTok, it will available in the Snapchat app just like Instagram Reels. “Today we’re introducing Spotlight to shine a light on the most entertaining Snaps created by the Snapchat community. Submit your best video Snaps to Spotlight for the opportunity to earn a share of more than $1 million that we’re distributing to creators every day,” the company said in a blog.

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History of this topic

Instagram Now Showing Full-Screen Videos Like TikTok On Your Smartphone: All Details
2 years, 6 months ago

Instagram Now Showing Full-Screen Videos Like TikTok On Your Smartphone: All Details

News 18  

Instagram has a new plan to copy TikTok, and this time you are going to see all its videos and the feed in a full-screen mode. But he is quick to clarify that even with videos as the main focus of the full-screen mode, Instagram will look to keep photos relevant on the platform. “Photos are still an important part …

Facebook planning to make big changes to rival TikTok, leaked memo reveals
2 years, 6 months ago

Facebook planning to make big changes to rival TikTok, leaked memo reveals

India Today  

Instagram introduced TikTok-inspired Reels in 2020, and the company has been slowly adding features to increase its discoverability. According to a leaked memo published by The Verge, Facebook app head Tom Alison wants the platform to incorporate a "Discovery Engine" to offer more personalised short video recommendations similar to TikTok's "For You" feed. The leaked memo indicates that the Reels …

Instagram Reels Will Become Much Easier To Make With This TikTok-Like Feature
2 years, 8 months ago

Instagram Reels Will Become Much Easier To Make With This TikTok-Like Feature

News 18  

Meta-owned Instagram is testing a new feature that will bring templates for Reels, a report in Business Insider has said. In a separate report in Tech Crunch, a Meta spokesperson was quoted as saying that the company is always looking at new ways to make Instagram Reels simpler to create, and this feature comes as part of that vision. Instagram …

The Wide Shot: The producer taking TikTok storytelling to Hollywood
3 years, 9 months ago

The Wide Shot: The producer taking TikTok storytelling to Hollywood

LA Times  

The Hooked TV app launched last year to showcase short-form series tailored to a generation that has grown up with TikTok and Snapchat. One can easily picture every short-form streaming video entrepreneur going into investor meetings with essentially the same pitch: “We are so not Quibi.” The reasons for Quibi’s spectacular flame-out last year have been thoroughly analyzed. The series …

Facebook tests feature to share Instagram Reels on its news feed
3 years, 10 months ago

Facebook tests feature to share Instagram Reels on its news feed

The Hindu  

Facebook Inc said on Tuesday it is testing a new feature on its app that will allow content creators in India to share Reels to their Facebook accounts. When an Instagram user with a public account shares a Reel, they’ll see an option to have it recommended to people on Facebook, the company said in a statement. During the testing …

Instagram updates Reels recommendation algorithm to de-rank clips with TikTok watermarks
3 years, 11 months ago

Instagram updates Reels recommendation algorithm to de-rank clips with TikTok watermarks

Daily Mail  

Instagram is taking on TikTok with a new update that will de-rank Reels with its competitor's watermark. Instagram launched Reels just five days before former President Donald Trump announced plans to ban Chinese-owned TikTok in the US, with the hopes of being the front runner in the video content space. The update is being unleashed to an algorithm tasked with …

Instagram is realizing it’s not so easy to knock off TikTok
3 years, 11 months ago

Instagram is realizing it’s not so easy to knock off TikTok

CNN  

CNN Business — It took less than six months for Instagram’s Snapchat clone to catch up to its rival’s audience size and be credited with stunting Snapchat’s user growth just as the company prepared to make its Wall Street debut in 2017. “TikTok is light years ahead of Reels,” said Evan Asano, CEO of influencer marketing agency Mediakix, referring to …

Majority of TikTok Users in the US Satisfied With Their Experience on Instagram Reels
4 years, 4 months ago

Majority of TikTok Users in the US Satisfied With Their Experience on Instagram Reels

News 18  

As the US sale of TikTok gets entangled in legal issues, nearly nine in ten users of the Chinese short-video making app in the country said its Facebook-owned rival app called Instagram Reels is basically giving them a similar experience. Nearly 61 percent of the survey respondents said that they will spend more time on Instagram as a result, reports …

Facebook launches a new TikTok clone, Instagram Reels
4 years, 5 months ago

Facebook launches a new TikTok clone, Instagram Reels

Live Mint  

Facebook's Instagram is launching its answer to the hit short video app TikTok — Instagram Reels. Instagram Reels will let users record and edit 15-second multi-clip videos with audio, and will let users add visual effects. Users will be able to share Reels with followers in Instagram in a dedicated section called Reels in Explore, or in the Story feature …

Facebook launches its new TikTok clone, Instagram Reels
4 years, 5 months ago

Facebook launches its new TikTok clone, Instagram Reels

Associated Press  

Facebook’s Instagram is officially launching its answer to the hit short video app TikTok — Instagram Reels. In response to published reports that Instagram is paying TikTok influencers to join Reels, Instagram said in a statement that the company “have a long history of reaching out to emerging creators and working to break new stars on Instagram.” “As with previous …

Instagram Unveils Its TikTok Rival Reels Globally in Over 50 Countries, Including US
4 years, 5 months ago

Instagram Unveils Its TikTok Rival Reels Globally in Over 50 Countries, Including US

News 18  

Instagram on Wednesday added a new short-form video feature to the image-focused platform in a direct challenge to TikTok, which is in the crosshairs of US President Donald Trump. "Reels invites you to create fun videos to share with your friends or anyone on Instagram," the social media platform, based in California, said in a blog post. - Copying competition …

TikTok’s new threat: Instagram-produced clone Reels
4 years, 5 months ago

TikTok’s new threat: Instagram-produced clone Reels

LA Times  

The competition between TikTok and Instagram became more direct with the launch of Reels, an Instagram feature. Facebook Inc.’s Instagram photo-sharing app is launching its clone of TikTok in more than 50 countries, a week after Chief Executive Officer Mark Zuckerberg defended the company’s copycat strategies to U.S. lawmakers at an antitrust hearing. Instagram Stories, the tool for posting videos …

TikTok will reveal its algorithm in the future, calls Instagram Reels a copied product
4 years, 5 months ago

TikTok will reveal its algorithm in the future, calls Instagram Reels a copied product

India Today  

Chinese video-making app TikTok will now reveal its algorithm, moderation policies, and data flows to regulators. TikTok CEO Kevin Mayer in a blog post said, “The entire industry has received scrutiny, and rightly so. We believe it is essential to show users, advertisers, creators, and regulators that we are responsible and committed members of the American community that follows US …

Is Instagram Luring Top TikTok Creators With Money to Join Reels Ahead of Global Launch?
4 years, 5 months ago

Is Instagram Luring Top TikTok Creators With Money to Join Reels Ahead of Global Launch?

News 18  

Is Instagram Luring Top TikTok Creators With Money to Join Reels Ahead of Global Launch?Instagram is reportedly offering financial incentives to some popular TikTok creators in a bid to make them use Reels, a video-music remix feature that the Facebook-owned platform plans to unveil next month in the US, The Wall Street Journal reported on Tuesday. Some of the top …

TikTok testing Instagram-inspired features: Report
5 years, 5 months ago

TikTok testing Instagram-inspired features: Report

The Quint  

San Francisco, July 20 The wildly popular short video-sharing app TikTok is reportedly mulling to launch a host of new features that seem to have been inspired by Facebook-owned Instagram. The purported Instagram-inspired features include a grid-style layout, an account switcher and a Discover page, among others. The TikTok spokesperson, however, declined to offer further details about the company's plans …

Instagram IGTV has been updated to look like a TikTok and Snapchat hybrid
5 years, 7 months ago

Instagram IGTV has been updated to look like a TikTok and Snapchat hybrid

Firstpost  

For the fifth consecutive quarter, TikTok in Q1 2019, continued to be the most downloaded app on the App Store. In order to keep up, Instagram has made some design changes to IGTV, and it now basically looks like a TikTok and Snapchat hybrid. Reportedly, Instagram’s IGTV feature is going through some drastic design overhaul, with a simpler UI and …

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