Aussie designer dress sells out in 15 minutes
2 years, 10 months ago

Aussie designer dress sells out in 15 minutes

Daily Mail  

140 people are presently on the waiting list for the extremely popular dress The size-inclusive brand chalks up success to slim wrap cut and vibrant colours Australian designer brand Leina & Fleur has sold out their $289 'Gina in Bloom' wrap dress just fifteen minutes after launching. Australian designer brand Leina & Fleur has completely sold out their 'Gina in Bloom' wrap dress just fifteen minutes after launching The fashion label, which is online-only and proudly Australian made, has amassed an almost cult-like following with its trademark soft, feminine pieces. While a recent survey of more than 3000 Aussie women found that 66% were a size 14-24, most fashion labels don't carry sizes that are larger than 14. I'm so pleased I hit that buy button in a heartbeat, what a stunning print and flattering style,' wrote one woman on the brand's website.

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