OTT report card of 2023: Web shows were a hit but films failed to leave a mark

The year was a rollercoaster ride for OTT platforms, which came out with content that not only entertained viewers but also demonstrated the potential of OTT to produce high-quality content that rivals traditional theatrical business. "Some of the projects that did well for us were Sirf Ek Bandaa Kaafi Hain, Taj, Duranga Season 2, and regional content such as Puli Meka in Telugu, Abar Proloy, Shwetakali in Bangla, which led to significant engagement on the platform," shares Manish Kalra, Chief Business Officer ZEE5, adding, "With viewer choices evolving significantly, a notable trend was the success of socially relevant content that leaves a mark. Ones that missed the mark While OTT offered extensive range of content tailored to everybody's preferences, it also saw shows struggling to find their footing and ultimately falling short of expectations. Reality shows took the viewership higher Reality OTT shows like Shark Tank India Season 2, MasterChef India Season 7, Kaun Banega Crorepati Season 15, Squid Game: The Challenge were quite popular among the audiences. According to a press statement from Jio Cinema, the platform registered 245 crore video views and 540 crore votes across the two months that Bigg Boss OTT 2 streamed on the platform.