Micromax IN Identity Will Push Make In India Further By Squaring Up To Chinese Phone Brands
4 years, 2 months ago

Micromax IN Identity Will Push Make In India Further By Squaring Up To Chinese Phone Brands

News 18  

We are turning back time. It has been a while since Micromax sold phones in India, at least in the meaningful sense as far as the smartphone market is concerned. Micromax’s return to the smartphone market in India comes at a time when sentiments are high and there is a big push from the Government as well towards Make in India and Atmanirbhar Bharat. Micromax “in” phones come as part of the company’s plans to invest Rs 500 crore to develop and manufacture phones in India. It did take a monumental collapse to see Micromax which saw the company become one of the biggest smartphone manufacturers in India in 2010, grow at a steady pace to grab the largest market share in India by 2014 ahead of Samsung and also become the tenth largest smartphone maker in the world.

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