How GCCs are redefining innovation
6 months, 1 week ago

How GCCs are redefining innovation

Hindustan Times  

India's economic rise in recent decades can be attributed in part to a powerful force: Global Capability Centres. By establishing centres in tier-2 and tier-3 cities like Ahmedabad, Mysuru, Vadodara, Nashik, Tirunelveli, Bhubaneswar, and Coimbatore, GCCs are fostering balanced development across India. With projections indicating a potential revenue of $80 billion and an employee base exceeding 2 million professionals by 2030, as per EY reports, GCCs are poised to be a cornerstone of India's economic journey. By offering diverse career paths, from entry-level roles to specialised positions in cutting-edge fields like data science, AI, machine learning, and advanced engineering, GCCs are redefining India's talent utilisation. By fostering innovation, creating jobs, driving regional development, and nurturing a highly skilled workforce, GCCs are propelling India towards a future fuelled by digital prowess and global competitiveness.

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History of this topic

How can India cement its position in the global value chain?
6 days, 21 hours ago

How can India cement its position in the global value chain?

India Today  

India accounts for nearly 18% of the world’s population but only 3.5% of the world GDP and <2% of global merchandise trade. Achieving this ambitious goal depends on addressing critical bottlenecks in India’s Permanent Establishment regulations which discourage global brands from fully embedding their supply chains in India. For an industry like electronics manufacturing—where lead firms, contract manufacturers, and hundreds …

Nano giants: Niche tech firms fuel India’s next GCC wave
1 week, 2 days ago

Nano giants: Niche tech firms fuel India’s next GCC wave

Live Mint  

Tiny, niche back offices for high-tech, specialised work are being set up by new-age companies in India at an increasing pace, a trend that experts believe has the potential to take the global capability centre wave to the next level in the country. “GCCs have now become size-agnostic," said Lalit Ahuja, founder and chief executive of Bengaluru-based ANSR, which sets …

India’s uneven quest to master technology
2 weeks, 4 days ago

India’s uneven quest to master technology

Hindustan Times  

When I set out to write a book about India’s international relations, I did not necessarily appreciate the centrality of the role of technology. Over the past two decades, successive governments have endeavoured to diversify India’s partnerships with advanced economies Throughout history, technological developments have shaped competition and cooperation between countries. Second, in an era of sharper resource constraints, including …

Global Capability Centers (GCCs): The future of high-paying tech jobs in India
2 weeks, 6 days ago

Global Capability Centers (GCCs): The future of high-paying tech jobs in India

The Hindu  

India’s technology and business knowledge outsourcing scene has changed deeply in the past ten years. Unlike IT service providers, who mostly oversee outsourced projects, GCCs are essential to international businesses since they focus on fundamental business strategy. GCCs give chances to work on end-to-end product lifecycle management, business analytics, and cloud security, unlike conventional IT businesses which largely offer support …

Good news from GCCs: Hiring set to outpace IT firms for second year in a row
3 weeks, 5 days ago

Good news from GCCs: Hiring set to outpace IT firms for second year in a row

India Today  

Global capability centres in India are set to increase hiring by 27% this year, outpacing traditional IT services firms for the second consecutive year. "In retail, pharma, healthcare, and aerospace, there will be no slowdown in hiring," said Namita Adavi, partner and head of GCC practice at Zinnov, as quoted by Business Standard. "The bulk of IT services hiring is …

DC Edit | Will India Inc Heed PM’s Call?
4 weeks ago

DC Edit | Will India Inc Heed PM’s Call?

Deccan Chronicle  

Prime Minister Narendra Modi’s call for Indian companies to focus on research and development to manufacture innovative products for global customers aptly sets out the future agenda for the Indian industry. For several decades, the developed world looked at profit maximisation — the cardinal principle of capitalism — by outsourcing work to Third World countries to reap the benefits of …

India should focus on accelerated reforms to speed up growth, achieve high-income status by 2047: World Bank
1 month ago

India should focus on accelerated reforms to speed up growth, achieve high-income status by 2047: World Bank

The Hindu  

India would need to grow by 7.8% on average over the next 22 years to achieve the country’s aspirations of reaching high-income status by 2047, said the World Bank in a report released on Friday. Achieving this target was possible, however, getting there would require reforms and their implementation to be as ambitious as the target itself, said the report …

Telangana nurturing GCC ecosystem well: Experts
1 month, 1 week ago

Telangana nurturing GCC ecosystem well: Experts

Deccan Chronicle  

Hyderabad:Hyderabad is rapidly establishing itself as a premier destination for Global Capability Centres, driven by proactive government policies and a strong talent pool, said industry leaders. Siva Kumar Padmanabhan, managing director and head of Global Innovation Technology Centre, AstraZeneca India, echoed this sentiment, highlighting Hyderabad’s growing appeal for global enterprises. Mohit Dhingra, managing director and head of business insights and …

India needs a systemic transformation to secure its digital future
1 month, 1 week ago

India needs a systemic transformation to secure its digital future

Live Mint  

Is this the most opportune time to be in tech or the most uncertain? To ensure India’s leadership in the global tech landscape, we must strengthen our expertise in high-tech skills such as AI, automation, data analytics and beyond. Strengthening India’s tech ecosystem for global leadership: In today’s world, global influence is no longer defined solely by economic power—it hinges …

MP unveils India’s first dedicated GCC policy
1 month, 2 weeks ago

MP unveils India’s first dedicated GCC policy

Live Mint  

Bhopal, Feb 14 Madhya Pradesh has become the first state in the country to bring a dedicated Global Capability Centre policy that looks to position the state as a leading hub for global innovation and collaboration. The Madhya Pradesh GCC Policy 2025 combines incentives for capital expenditure, payroll, upskilling, and research and development with a designated nodal agency responsible for …

Telangana IT Minister Sridhar unveils vision for GVCs to transform Hyderabad into tech hub
1 month, 3 weeks ago

Telangana IT Minister Sridhar unveils vision for GVCs to transform Hyderabad into tech hub

New Indian Express  

HYDERABAD: IT and Industries Minister D Sridhar Babu has announced the introduction of Global Value Centres, a groundbreaking initiative to elevate Hyderabad from a back-office powerhouse to a leader in global technology and innovation. GVCs will make Telangana indispensable in the global value chain, driving disruptive IP creation, deep-tech research, and high-impact product development,” said minister Sridhar Babu during his …

Nitin Pai: India can shape how artificial intelligence diffuses through society
1 month, 3 weeks ago

Nitin Pai: India can shape how artificial intelligence diffuses through society

Live Mint  

The race to develop artificial intelligence is dominating headlines and conversations, as this geopolitical contest is expected to shape the global balance of power in the decades ahead. A 2023 Goldman Sachs report estimates that AI will add 0.7% every year to India’s total factor productivity. Last year, an International Monetary Fund staff discussion note observed that around a third …

GCC sector to generate 1 million jobs by CY2030: Report
1 month, 4 weeks ago

GCC sector to generate 1 million jobs by CY2030: Report

New Indian Express  

Global Capability Centres are expected to generate 4.25–4.5 lakh new jobs in CY2025, and about 10 lakh jobs by 2030. In its report 'India's Talent Takeoff- The GCC 4.0 story', released on Wednesday, technology and digital talent solutions provider NLB Services revealed that 35% of GCCs are eyeing 50-100% workforce expansion. India has now emerged as the top GCC destination …

’Atal Tinkering Labs’, AI Centre of Excellence for education in budget
2 months ago

’Atal Tinkering Labs’, AI Centre of Excellence for education in budget

The Hindu  

Union Finance Minister Nirmala Sitharaman announced in the budget presentation that the government would fund an Artificial Intelligence Centre of Excellence with an outlay of ₹500 crore. This follows the Economic Survey’s assertion that making sure education keeps up with technological advances in AI is a priority in making sure that India is able to leverage AI advancements. Over the …

The budget gives MSMEs a big boost to help make India self-reliant
2 months ago

The budget gives MSMEs a big boost to help make India self-reliant

Live Mint  

Micro, small and medium enterprises are the backbone of India’s economic structure, contributing nearly 30% to gross domestic product, 45% to exports and generating employment for over 75 million people. Enhancing credit availability and financing mechanisms: In line with the government’s recognition of MSMEs as the ‘second engine’ of economic expansion, the 2025-26 budget introduces key reforms to enhance financial …

Budget 2025: Global Capability Centres to be promoted in tier-2 cities
2 months ago

Budget 2025: Global Capability Centres to be promoted in tier-2 cities

New Indian Express  

BENGALURU: With the growing number of Global Capability Centres in the country, the government is now focusing on expanding it to tier-2 cities as well. "A national framework will be formulated as guidance to states for promoting Global Capability Centres in emerging tier 2 cities. "With 80 per cent of global firms yet to establish GCCs in India, this initiative …

Global Capability Centres are altering the tech landscape: Economic Survey 2024-25
2 months ago

Global Capability Centres are altering the tech landscape: Economic Survey 2024-25

New Indian Express  

BENGALURU: The country's Global Capability Centres are now emerging as strategic hubs, and India has established itself as a prominent player by leveraging its talent pool. The Economic Survey 2025 said that GCCs are fundamentally altering the technology landscape, with leading organisations centralising their tech ecosystems in India. "Over the past decade, the GCC ecosystem in India has matured significantly, …

India leads in Global South’s response to AI and automation: Report
2 months ago

India leads in Global South’s response to AI and automation: Report

Hindustan Times  

As ministers, academics and experts gather in the Saudi Arabian capital to discuss the challenges facing the global labour market, a report has positioned India as the leader in the Global South’s response to disruptions such artificial intelligence and automation. The Global Labour Market Conference, a flagship event of the Saudi government, has attracted participants from some 150 countries, including …

India’s global capability centres transform from cost-arbitrage to innovation hubs: Indian leaders at Davos
2 months, 1 week ago

India’s global capability centres transform from cost-arbitrage to innovation hubs: Indian leaders at Davos

Live Mint  

Davos, Jan 22 The global capability centres in India have transformed from being centres of cost arbitrage to global innovation hubs, Indian leaders said on Wednesday on the sidelines of the World Economic Forum Annual Meeting. D Sridhar Babu, Telangana's Minister for Information Technology, Electronics & Communications; Industries & Commerce, said, "The Government of Telangana is working to put young …

Top career trends in BFSI: Exploring opportunities in 2025 and beyond
2 months, 2 weeks ago

Top career trends in BFSI: Exploring opportunities in 2025 and beyond

India Today  

Over the last 10–15 years, GCCs have sprawled across the country, with a notable contribution to India's economy and establishing it as a significant contributor to the global economy. The BFSI sector is witnessing rapid growth, driven by the increase in GCC centres setup or expansion; thus, India stands as a global hub for financial services. Talent-wise, India now boasts …

Today’s premium GCC jobs demand domain expertise plus IT skills: former Cognizant India CMD
2 months, 2 weeks ago

Today’s premium GCC jobs demand domain expertise plus IT skills: former Cognizant India CMD

The Hindu  

With India emerging as the virtual world capital for Global Capability Centres driven by its extraordinary pool of quality digital talent, multinational companies are drawn to it unable to resist a magnetic pull paving the way for a burgeoning Job market for Indians and foreigners. “GCCs look for talent at the intersection of technology and domain, and help students who …

How are workforce trends redefining India's business ecosystem by 2025?
2 months, 3 weeks ago

How are workforce trends redefining India's business ecosystem by 2025?

India Today  

India is undergoing a profound transformation, leveraging its geopolitical stability and robust economic momentum to solidify its position as a global business hub. According to Nilay Khandelwal, Senior Managing Director at Michael Page India, India’s evolving business landscape is redefining workforce dynamics. CONTRACTUAL HIRING One of the most significant trends transforming India's labour market is the growing adoption of contractual …

Act now to create a resilient, adaptable and skilled workforce for the future
3 months ago

Act now to create a resilient, adaptable and skilled workforce for the future

Live Mint  

The stark reality of India’s evolving job market is captured in a single striking statistic: While 83 million jobs globally face extinction in the next five years, 69 million new roles will emerge in their place. The FICCI-EY Future of Jobs 3.0 Report 2024 dives deep into this transformation across five critical sectors: Manufacturing, FMCGs, healthcare, energy and infrastructure, revealing …

Indian IT hiring: 2025 promises rebound; AI/data science roles to dominate job market
3 months, 1 week ago

Indian IT hiring: 2025 promises rebound; AI/data science roles to dominate job market

Deccan Chronicle  

New Delhi: Indian IT hiring landscape is at a pivotal juncture as it transitions from a year of decline towards a more hopeful future. In 2024, the Indian IT sector experienced approximately a 7 per cent decline in hiring compared to the previous year, largely due to broader macroeconomic challenges and global uncertainties. There was notable growth in IT hiring …

What lies ahead for GCCs in India after a pivotal year
3 months, 1 week ago

What lies ahead for GCCs in India after a pivotal year

Live Mint  

Until 2010, GCCs were mostly outposts of multinational corporations, providing technology and operational support to the parent company, according to Zinnov, a management consulting firm. In 2023-24, India had about 1,700 GCCs employing about 1.9 million people, up from 1,580 GCCs and 1.65 million employees a year earlier, according to Nasscom and Zinnov. GCCs also pay 12-20% more than IT …

IT sector to drive 15% growth in hiring in 2025, followed by retail
3 months, 1 week ago

IT sector to drive 15% growth in hiring in 2025, followed by retail

New Indian Express  

BENGALURU: With the expansion of Global Capability Centers and multi-cloud adoption, the IT sector will drive 15% growth in hiring in 2025, as per the latest data from jobs platform foundit. foundit said the telecom sector’s 11% forecasted growth is driven by advancements in AI, 5G, and IoT, with demand for skills in edge computing, SDN, NFV and cybersecurity. Anupama …

RTX aims to boost India headcount by 14% in 3 years, execs say
3 months, 2 weeks ago

RTX aims to boost India headcount by 14% in 3 years, execs say

Live Mint  

By Sai Ishwarbharath B BENGALURU, Dec 19 - U.S. aerospace and defence giant RTX Corp plans to hire 1,000 more people to its 7,000-strong workforce in India by 2027, its top executives told Reuters, as it looks for more engineers and data scientists to power its global operations. The jobs will be added across RTX's units, including around 300 engineers …

New Relic aims to further scale up India operations, investing heavily in the country
3 months, 2 weeks ago

New Relic aims to further scale up India operations, investing heavily in the country

New Indian Express  

BENGALURU: US-based New Relic, which is in intelligent observability platform space, is investing heavily in India. “We target the Indian market because there’s a lot of digital natives in India, and traditional brick and mortar, who are using New Relic,” he said, adding India is the important market for the firm and that there is a lot of talent here. …

Why is India emerging as global hub for fresh talent in hiring trends?
3 months, 2 weeks ago

Why is India emerging as global hub for fresh talent in hiring trends?

India Today  

India is home to the world's largest youth population, with 66 percent, i.e., 808 million+ people, under the age of 35. In this article, we explore fresher hiring and future trends, offering insights into why India is becoming the go-to market for fresh talent, as shared by Ankit Aggarwal, Founder and CEO of Unstop. This shift towards skill-oriented hiring is …

India will emerge global powerhouse for skilled talent by 2030
3 months, 3 weeks ago

India will emerge global powerhouse for skilled talent by 2030

Deccan Chronicle  

New Delhi: Wheebox ETS India Skills Report 2025, in collaboration with CII, Taggd, AICTE, and AIU, unveils a strategic vision for "Global Talent Mobility" underscores India’s pivotal role in addressing global workforce demand, skills required fueled by rising employability, an optimistic hiring intent, and a roadmap for 2030. With 65% of the Indian workforce under 35 years old, India’s youthful …

India's Entry-Level Job Market Set To Thrive With Competitive Salaries Across Sectors: Report
4 months ago

India's Entry-Level Job Market Set To Thrive With Competitive Salaries Across Sectors: Report

ABP News  

The Software Development and Engineering domain, which involves coding, designing, and maintaining software, is set to offer competitive salaries, according to a recent report from TeamLease. TeamLease Digital's analysis highlights the changing landscape of entry-level job roles across key sectors like Global Capability Centers, IT Products & Services, and Non-Tech industries for FY 2024-25. The report also reveals that entry-level …

Chennai emerging as preferred hub for Global Corporates; city hosts 11 per cent of India’s GCC talent, says report
4 months ago

Chennai emerging as preferred hub for Global Corporates; city hosts 11 per cent of India’s GCC talent, says report

New Indian Express  

CHENNAI: Chennai is poised to add 12–13 million square feet of premium office space between 2025 and 2026, according to a report titled ‘Tamil Nadu: The Next Frontier for Global Corporations’ by CBRE. The report highlights Chennai’s solidified position as a preferred hub for global corporates, accounting for 11% of India’s current Global Capability Centre talent. Ranked third in GCC …

Will attract more GCCs, says Karnataka Minister Priyank Kharge
4 months, 1 week ago

Will attract more GCCs, says Karnataka Minister Priyank Kharge

New Indian Express  

BENGALURU: Karnataka, which is already home to over 875 Global Capability Centres, aims to attract more centres including talent in coming years. On Wednesday at the Bengaluru Tech Summit, Karnataka IT Minister Priyank Kharge said through the GCC Policy, “We aim to ensure Karnataka remains top destination for GCCs to thrive and innovate.” On Tuesday, the government released its GCC …

Mint Primer: Why Karnataka is placing its bets on a GCC gold rush
Trending News
4 months, 1 week ago

Mint Primer: Why Karnataka is placing its bets on a GCC gold rush

Live Mint  

What makes GCCs important? GCCs include tech operation centres run by companies headquartered abroad, driven by India’s tech talent and cheap real estate. The rise in the number of GCCs helped create jobs at a time IT services firms, the largest recruiter of tech talent, are seeing a slowdown. The Karnataka Global Capability Centre Policy 2024-2029 aims to create an …

India on track to increase its workforce to 457.62 million by 2028, says a new report by American software company
4 months, 2 weeks ago

India on track to increase its workforce to 457.62 million by 2028, says a new report by American software company

Hindustan Times  

India is on track to increase its workforce from 423.73 million in 2023 to 457.62 million by 2028, reflecting a net gain of 33.89 million workers, a report said on Wednesday. According to a report by American software company ServiceNow, emerging technology will transform talent across India's key growth sectors, generating 2.73 million new tech jobs by 2028. "AI will …

Microsoft's AI Momentum in India: A Transformative Opportunity for the Country
4 months, 4 weeks ago

Microsoft's AI Momentum in India: A Transformative Opportunity for the Country

The Hindu  

Microsoft India President Puneet Chandok highlights the growing momentum around artificial intelligence (AI) in the country, with a focus on the AI assistant 'Copilot'. He emphasizes Microsoft's commitment to responsible AI development and compliance with regulatory frameworks. Chandok expresses optimism about India's potential as a major AI hub, citing strong demand and supply sides, including a large pool of skilled …

Tech Titans' Tightrope Dance: India's AI Ambitions and Global Tech Giants
5 months ago

Tech Titans' Tightrope Dance: India's AI Ambitions and Global Tech Giants

Live Mint  

India's growing prominence on the global tech stage is attracting industry heavyweights, though not without friction. The country's IT sector is globally renowned not just for its scale but also for its deep expertise in computer science. However, India recognizes that achieving self-reliance requires collaboration with global tech giants. The government's push aligns with Modi's vision of Viksit Bharat (Progressive …

GCCs Dominate Indian Coworking Market, with Bengaluru Leading the Charge
5 months ago

GCCs Dominate Indian Coworking Market, with Bengaluru Leading the Charge

Hindustan Times  

Global capability centres (GCCs) leased nearly 23,000 coworking desks between January - September period in India. The resurgence in flex seat occupancy is linked to slower economic growth in the US, prompting companies to leverage India's cost advantages and talent pool, boosting demand for flexible workspaces.

Tech Titans Flock to India: A Strategic Play for the Future of AI
5 months ago

Tech Titans Flock to India: A Strategic Play for the Future of AI

Live Mint  

Top tech executives are visiting India to explore opportunities for co-creating intellectual properties in tech, as India is the second-largest developer base in the world after the US. With vast sections of the world’s developer ecosystem either based in India or originating in the region, a concerted effort from the Centre is pushing Indian firms to build foundational technologies. This …

How GCCs are redefining innovation
6 months, 1 week ago

How GCCs are redefining innovation

Hindustan Times  

India's economic rise in recent decades can be attributed in part to a powerful force: Global Capability Centres. Technology {{^userSubscribed}} {{/userSubscribed}} {{^userSubscribed}} {{/userSubscribed}} India's vast pool of skilled professionals, estimated at over 5.4 million in the IT industry alone, initially made it a magnet for GCCs. With projections indicating a potential revenue of $80 billion and an employee base exceeding …

Bengaluru houses 35% of BFSI global capability centres
7 months ago

Bengaluru houses 35% of BFSI global capability centres

New Indian Express  

BENGALURU: Bengaluru secures the top spot as the premier destination for Banking, financial services and insurance Global Capability Centres, as it houses 35% of all BFSI GCCs. The city also houses a thriving talent ecosystem, where 26% of active job seekers bring the in-demand skills that fuel industry innovation, talent solutions provider Careernet said in a report. Bengaluru is followed …

GCCs to Generate $121 Billion by 2030: Survey
8 months, 1 week ago

GCCs to Generate $121 Billion by 2030: Survey

Deccan Chronicle  

Chennai: Global capability centres are estimated to generate a total revenue of $121 billion by 2030, roughly 3.5 per cent of India’s GDP. GCCs presently employ 32 lakh people, primarily engineers and scientists and generated a combined revenue of $46 billion in 2023 and are estimated to generate a total revenue of $121 billion by 2030, roughly 3.5 per cent …

Karnataka to launch India’s first GCC policy soon
8 months, 2 weeks ago

Karnataka to launch India’s first GCC policy soon

New Indian Express  

BENGALURU: Karnataka will soon be launching the country’s first Global Capability Centres policy aiming at hosting more than 15% of world’s top Forbes 2000 enterprises by 2030. This will help create over one million jobs in different sectors, according to Karnataka’s GCC Landscape Report. The report was released here on Monday by Priyank Kharge, Minister for IT-BT and Rural Development …

Karnataka to unveil country’s maiden GCC policy soon
8 months, 2 weeks ago

Karnataka to unveil country’s maiden GCC policy soon

The Hindu  

Karnataka currently is home to 570 Global Capability Centres with a 2x enterprise-ready talent compared to any other location in the country. By 2030, Karnataka could host around 330 Forbes 2000 enterprises, and the trend would be driven by India’s increasing prominence as the global GCC hub, according to a report. According to the Karnataka GCC Landscape Report, Bengaluru remains …

Seize the opportunity in global capability centres
9 months, 2 weeks ago

Seize the opportunity in global capability centres

Hindustan Times  

The emergence of Global Capability Centres as centres of innovation and technology has been a remarkable feature of India’s recent growth story. The same year, India saw 10 new GCCs entering the market, with the presence of key multinational corporations such as Edge Cortix, M31 Technology Corporation, and Signature IP. Nearly one-third of new GCCs established in the quarter were …

India emerged as the most preferred market for tech giants: Apple CEO Tim Cook
10 months, 4 weeks ago

India emerged as the most preferred market for tech giants: Apple CEO Tim Cook

Deccan Chronicle  

New Delhi: India has become a key market for global tech giants, with a burgeoning developer base attracting significant attention. Tim Cook, CEO of Apple, expressed his contentment with India's growing developer community, underlining Apple's holistic approach covering everything from developer support to market strategies and operational efficiency. MoS Electronics and Technology, Rajeev Chandrasekhar tweeted that the CEO of Apple, …

Global capability centres and third-party IT service providers lease over 46% of office space in India
11 months, 2 weeks ago

Global capability centres and third-party IT service providers lease over 46% of office space in India

Hindustan Times  

Global firms outsourcing jobs to India have become a major occupier of office space in India with global capability centres and third-party IT service providers contributing to over 46% of office leasing in 2023, a report by Knight Frank titled Asia Pacific Horizon: Harnessing the Potential of Offshoring, has said. Global firms outsourcing jobs to India have become a major …

GCCs will Grow in Hyderabad, India: EPAM President of EU and APAC
11 months, 3 weeks ago

GCCs will Grow in Hyderabad, India: EPAM President of EU and APAC

Deccan Chronicle  

India is poised to see a substantial number of new global capability centres coming up in two years. The factors that will drive this growth include global leadership from India, evolution of service offerings, scaling up of infrastructure and innovation ecosystems and acceleration of advanced technologies like AI. Currently, Hyderabad represents its largest location in India with more than 3,000 …

Notable real estate surge in India’s small towns
1 year ago

Notable real estate surge in India’s small towns

The Hindu  

Economic trends indicate that India’s small cities and towns are emerging as important regional job markets. A recent study showed that despite there being a higher concentration of hybrid workers in metropolitan areas, India’s non-metropolitan areas show high potential to become centres for hybrid working models in certain sectors. This has led to a marked shift towards smaller towns and …

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