Govt removes permit requirement for untested AI models; calls for labelling content

Instead of permission for AI models under development, the fresh advisory issued by the Ministry of Electronics and IT on Friday evening fine-tuned the compliance requirement as per IT Rules of 2021. The government has asked firms to label content generated using their AI software or platform and inform users about the possible inherent fallibility or unreliability of the output generated using their AI tools. "Where any intermediary through its software or any other computer resource permits or facilitates synthetic creation, generation or modification of a text, audio, visual or audio-visual information, in such a manner that such information may be used potentially as misinformation or deepfake, it is advised that such information created generated or modified through its software or any other computer resource is labelled.that such information has been created generated or modified using the computer resource of the intermediary," the advisory said. After a controversy over a response of Google's AI platform to queries related to Prime Minister Narendra Modi, the government on March 1 issued an advisory for social media and other platforms to label under-trial AI models and prevent hosting unlawful content.