County travel craze sparks tourism market potential
7 months ago

County travel craze sparks tourism market potential

China Daily  

Visitors walk in the ancient town in Tianshui, Gansu province, on May 1. WANG ZIXUAN/XINHUA Domestic travelers' growing preference for niche destinations and experiences has ignited the huge tourism potential of many of the country's lesser-known travel spots. From last year's barbecue craze in Zibo, Shandong province, to this year's obsession with malatang, a spicy hot pot of boiled meat and vegetables on offer, in Tianshui, Gansu province, travelers are sending clear signals that a major shift in the domestic tourism market is underway. Since 2021, when the country was in the grip of the COVID-19 pandemic, Wen Yuxiang from Chengdu, Sichuan province, has discovered his passion for visiting small cities and county-level destinations off the beaten track. "I didn't fancy the popular tourist sites in downtown city areas and I couldn't travel long distances," said Wen, aged in his 30s.

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History of this topic

Travel trend reshaping global perspectives
4 months, 2 weeks ago

Travel trend reshaping global perspectives

China Daily  

From the bustling capital city of Beijing to the mountainous city of Zhangjiajie, China is abuzz with an influx of foreign tourists. As many of them share their experiences online, "China Travel" has become a buzzword on overseas social media. "Most of my knowledge of China is limited to what I've heard in the news cycles over the last few …

Travel trend reshaping global perspectives
4 months, 2 weeks ago

Travel trend reshaping global perspectives

China Daily  

From the bustling capital city of Beijing to the mountainous city of Zhangjiajie, China is abuzz with an influx of foreign tourists. As many of them share their experiences online, "China Travel" has become a buzzword on overseas social media. "Most of my knowledge of China is limited to what I've heard in the news cycles over the last few …

Travel trend reshaping global perspectives
4 months, 2 weeks ago

Travel trend reshaping global perspectives

China Daily  

From the bustling capital city of Beijing to the mountainous city of Zhangjiajie, China is abuzz with an influx of foreign tourists. As many of them share their experiences online, "China Travel" has become a buzzword on overseas social media. "Most of my knowledge of China is limited to what I've heard in the news cycles over the last few …

Urban wandering unveils Qingdao's cultural riches
5 months, 2 weeks ago

Urban wandering unveils Qingdao's cultural riches

China Daily  

Qingdao's historic city center is revealing its charms from a fresh perspective by embracing the "urban wandering" trend. Urban wandering thrives with a deliberate blend of diverse elements, a concept that Qingdao, with its rich historical and cultural legacy, embodies with innate ease. According to tourism professionals, urban wandering can be synchronized with the exploratory pace of the old city …

Urban wandering unveils Qingdao's cultural riches
5 months, 2 weeks ago

Urban wandering unveils Qingdao's cultural riches

China Daily  

Qingdao's historic city center is revealing its charms from a fresh perspective by embracing the "urban wandering" trend. Urban wandering thrives with a deliberate blend of diverse elements, a concept that Qingdao, with its rich historical and cultural legacy, embodies with innate ease. According to tourism professionals, urban wandering can be synchronized with the exploratory pace of the old city …

County travel craze sparks tourism market potential
7 months ago

County travel craze sparks tourism market potential

China Daily  

Tourists take a selfie at a temple dedicated to Fuxi — the legendary ancestor of the Chinese nation in Tianshui, Gansu province, in April. HOU CHONGHUI/FOR CHINA DAILY The improvement of high-speed rail transportation infrastructure has increased accessibility to third and fourth-tier cities as well as county-level markets, Wang said. Since December last year, more than 120 new 4A-level tourist …

County travel craze sparks tourism market potential
7 months ago

County travel craze sparks tourism market potential

China Daily  

Visitors walk in the ancient town in Tianshui, Gansu province, on May 1. WANG ZIXUAN/XINHUA Domestic travelers' growing preference for niche destinations and experiences has ignited the huge tourism potential of many of the country's lesser-known travel spots. From last year's barbecue craze in Zibo, Shandong province, to this year's obsession with malatang, a spicy hot pot of boiled meat …

County travel craze sparks tourism market potential
7 months ago

County travel craze sparks tourism market potential

China Daily  

Visitors walk in the ancient town in Tianshui, Gansu province, on May 1. WANG ZIXUAN/XINHUA Domestic travelers' growing preference for niche destinations and experiences has ignited the huge tourism potential of many of the country's lesser-known travel spots. From last year's barbecue craze in Zibo, Shandong province, to this year's obsession with malatang, a spicy hot pot of boiled meat …

County travel craze sparks tourism market potential
7 months ago

County travel craze sparks tourism market potential

China Daily  

Tourists visit the Wooden Tower in Yingxian county, Shanxi province, on May 4. CHEN YAN/FOR CHINA DAILY Untapped potential The country boasts more than 2,800 county-level administration zones, according to a 2023 national research report on the high-quality development of such tourism. Wang Yalei, an analyst from Trip.com Group's research center, said the potential for tourism growth in those lower-tier …

County travel craze sparks tourism market potential
7 months ago

County travel craze sparks tourism market potential

China Daily  

By Yang Feiyue | China Daily | Updated: 2024-05-21 07:08 Visitors walk in the ancient town in Tianshui, Gansu province, on May 1. WANG ZIXUAN/XINHUA Domestic travelers' growing preference for niche destinations and experiences has ignited the huge tourism potential of many of the country's lesser-known travel spots. From last year's barbecue craze in Zibo, Shandong province, to this year's …

County travel craze sparks tourism market potential
7 months ago

County travel craze sparks tourism market potential

China Daily  

Tourists take a selfie at a temple dedicated to Fuxi — the legendary ancestor of the Chinese nation in Tianshui, Gansu province, in April. HOU CHONGHUI/FOR CHINA DAILY The improvement of high-speed rail transportation infrastructure has increased accessibility to third and fourth-tier cities as well as county-level markets, Wang said. Since December last year, more than 120 new 4A-level tourist …

County travel craze sparks tourism market potential
7 months ago

County travel craze sparks tourism market potential

China Daily  

Visitors walk in the ancient town in Tianshui, Gansu province, on May 1. WANG ZIXUAN/XINHUA Domestic travelers' growing preference for niche destinations and experiences has ignited the huge tourism potential of many of the country's lesser-known travel spots. From last year's barbecue craze in Zibo, Shandong province, to this year's obsession with malatang, a spicy hot pot of boiled meat …

County travel craze sparks tourism market potential
7 months ago

County travel craze sparks tourism market potential

China Daily  

Visitors walk in the ancient town in Tianshui, Gansu province, on May 1. WANG ZIXUAN/XINHUA Domestic travelers' growing preference for niche destinations and experiences has ignited the huge tourism potential of many of the country's lesser-known travel spots. From last year's barbecue craze in Zibo, Shandong province, to this year's obsession with malatang, a spicy hot pot of boiled meat …

County travel craze sparks tourism market potential
7 months ago

County travel craze sparks tourism market potential

China Daily  

Tourists visit the Wooden Tower in Yingxian county, Shanxi province, on May 4. CHEN YAN/FOR CHINA DAILY Untapped potential The country boasts more than 2,800 county-level administration zones, according to a 2023 national research report on the high-quality development of such tourism. Wang Yalei, an analyst from Trip.com Group's research center, said the potential for tourism growth in those lower-tier …

City walks step up in popularity
1 year, 4 months ago

City walks step up in popularity

China Daily  

Zha Beibei pauses during a city walk around the Drum Tower and Bell Tower in Beijing in spring. On one of her walks Zha was surprised to find a small restaurant that offers biangbiang noodles — a popular dish from Xi'an, Shaanxi — behind the National Art Museum of China. Closer to home While city walks are the current trendy …

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