With 78% Share, Microsoft Exchange Server Largest On-Premise Email Solution

Microsoft’s integrated suite across cloud and on-premise approach for security, archival, instant messaging and unified communication has led to a sustained advantage in the market place, according to a study by Ascentius. The finding of the study ‘Evolving Market for Email & Collaboration Platform in India’, shows Microsoft’s Exchange Server platform owns 78 percent market share making it the largest on-premise email solution provider. While at one end, new paradigm such as hosted email and cloud based email market are breaking out and taking roots, on the other end, the on-premise email platform market continues to experience potential revenue growth and are emerging as the cornerstone for businesses to benefit from collaboration & unified communication,” stated Alok Shende, Principal Analyst & Founder Director, Ascentius. “Our study suggests mutual coexistence between on-premise and cloud based email & collaboration platforms in the future.” “The reasons why businesses of all sizes are choosing Microsoft Exchange over Google Apps are enterprise-class security, reliability, anywhere access, data privacy and a familiar user experience,” said Tarun Malik, Director - Product Marketing & Strategy, Microsoft. “Microsoft, with the Exchange Server part of the Office 365 suite, is clearly the leader in the market of on-premise and public cloud email platforms, leaving Google Apps far behind, which is further validated by the study conducted by Ascentius.” Other key findings of the study are: On-premise email & collaboration platform The major drivers for adoption of on-premise email and collaboration platform in the order of priority are: any-device and anywhere access increased adoption of users for advanced collaborative tools security, storage, discovery, archival and retention reduction in the total cost of ownership availability of third-party applications written for platforms The market size of on-premise solutions is estimated to grow at 9 percent CAGR over the next 3 years Hosted email & collaboration platforms The market for hosted email & collaboration is expected to grow to $ 8.85 million by 2015 with a CAGR of 21 percent The key market restraint that is holding back the growth of hosted services relates to the quality of service issues The SME segment is the biggest adopter of hosted services, wherein they account for 55 percent of the total market revenues Public cloud email & collaboration services Public cloud email services are expected to grow at a 27 percent CAGR over the next 3 years to $20.5 million The study suggests that the public cloud email market is likely to grow at the cost of hosted email services market and not the on-premise email platform market in particular According to the study, the total revenue across on-premise, hosted and cloud based email and collaboration platform is expected to grow to $ 111 million by 2015.