
Madras Day | Tracing Tamil rap’s evolution in Chennai
The HinduOn alternate Sunday evenings, a movement takes over Anna Nagar Tower Park. The city’s interaction with hip hop started in the early 2000s, owing to the proliferation of Malay-Tamil rap by the likes of artistes Yogi B, Natchatra and Psychomantra, but has steadily grown since, despite the pandemic lull, as more independent artistes experiment with the form. From 2019 onwards, with albums like Therukural and singles like ‘Enjoy Enjaami’ garnering global attention, an independent Tamil rap renaissance was cemented. If we started out with a capital of ₹5,000 to ₹10,000 per video, today it stands at ₹10lakh to 15lakh,” says Ken, who along with OfRo also founded Atti Culture, a platform for independent artistes. This team is behind one of Tamil independent music’s most viral songs till date, ‘Jorthaale’ by Asal Kolaar, which has clocked over 50 million views on YouTube.
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