54% of online videos watched in India are in Hindi: YouTube
4 years, 7 months ago

54% of online videos watched in India are in Hindi: YouTube

India TV News  

About 54 per cent of online videos that Indians watch are in Hindi, while English is preferred by only 16 per cent of the viewing population, followed by Telugu, Kannada, Tamil and Bengali, Google-owned YouTube said in a report on Tuesday. Telugu is preferred by seven per cent of viewing population, Kannada six per cent, Tamil five per cent and Bengali is preferred by three per cent, said the study titled "Understanding India's online video viewer". More than 70 per cent of viewership comes from 15-34 year olds and 37 per cent of users come from rural geographies. According to YouTube, entertainment emerged to be the favourite genre along with learning content which is consumed in 43 per cent of the video viewing occasions.

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History of this topic

YouTube's top videos of the year: These channels dominated India
3 weeks, 6 days ago

YouTube's top videos of the year: These channels dominated India

India TV News  

YouTube has shared its list of the most popular topics and videos from this year. The list highlights trends like the ICC Men's T20 World Cup 2024, the upcoming Indian Premier League, and major events like the Lok Sabha Elections. Here are the trending topics on YouTube for 2024: ICC Men's T20 World Cup Indian Premier League Moye Moye Lok …

YouTube Premium prices hike in India: New Rates for individual, family and student plans
4 months, 1 week ago

YouTube Premium prices hike in India: New Rates for individual, family and student plans

India TV News  

YouTube Premium, the ad-free subscription service by Google has recently increased its prices in India across all subscription plans. YouTube Premium individual plans: Revised prices The Individual plan for YouTube Premium, which offers a single user ad-free streaming, background playback, and access to exclusive content, has seen a price increase. Image Source : YOUTUBE PREMIUM YouTube Premium prices hike in …

Trillions Of Views On Shorts: What YouTube Chief Said About India's Internet Usage
5 months ago

Trillions Of Views On Shorts: What YouTube Chief Said About India's Internet Usage

News 18  

YouTube’s CEO Neal Mohan on Wednesday said that Shorts, which was first launched in India, now has trillions of views in the country and domestic creators are making videos inspired by local trends that go on to define global culture. That’s a 50 per cent increase year over year,” he shared the figures as YouTube hosted its flagship event ‘Brandcast …

OTT video content to fuel 50% of total revenue growth for India’s video market
5 months, 2 weeks ago

OTT video content to fuel 50% of total revenue growth for India’s video market

Live Mint  

India's video market is on the cusp of a major transformation, with premium online video-on-demand content set to play a pivotal role. A new report commissioned by Prime Video India and conducted by Media Partners Asia reveals that streaming VoD will fuel half of the new revenue growth in the country’s video sector. Streaming VoD is expected to contribute half …

YouTube removed 2.25 million videos in India between Oct-Dec 2023. Here's why
9 months, 2 weeks ago

YouTube removed 2.25 million videos in India between Oct-Dec 2023. Here's why

Hindustan Times  

Video streaming platform YouTube removed more than 2.25 million videos in India during the quarter ending December 2023 for violation of community guidelines, PTI reported on Tuesday. While Indonesia ranked fourth with 770,157 video takedowns, Russia stood at fifth with 516,629 deletions, as per YouTube’s Community Guidelines Enforcement report that provides global data on the flags YouTube receives and how …

Indians spend about four hours everyday streaming content: Report
11 months, 1 week ago

Indians spend about four hours everyday streaming content: Report

The Hindu  

Indian households spent around four hours per day streaming their favourite movies, shows, and sports in 2023. Cricket was streamed more than entertainment during domestic and international cricket tournaments in 2023 as per Amazon Fire TV Streaming Trends report. In movies, titles including Pathan, Bawaal, Rocky aur Rani, Jailer, Drishyam 2, Pippa, and Mast Mein Rehne Ka were the top …

78% Indians prefer streaming online content on their TVs finds study
11 months, 2 weeks ago

78% Indians prefer streaming online content on their TVs finds study

The Hindu  

78% respondents of a study conducted on TV streaming trends said they preferred streaming online content on their TVs through streaming sticks, smart TVs, and set-top-boxes compared to their other available options like smartphones, tablets and laptops. The study conducted by NielsenIQ and commissioned by Amazon in India further found that 66% of the respondents streamed five hours daily over …

YouTube Shorts explodes in popularity with 96% of Indian youth aged 18-44
1 year, 3 months ago

YouTube Shorts explodes in popularity with 96% of Indian youth aged 18-44

India TV News  

YouTube has solidified its position as the preferred online platform for four out of every five Indian internet users. Furthermore, its short-video creation tool, YouTube Shorts, has witnessed substantial growth, with 96 per cent of users aged 18 to 44 in India embracing the platform. This growth has transcended devices, with 88 per cent of Indian online users aged 18 …

India tops YouTube’s charts for removal of videos violating its community guidelines
1 year, 4 months ago

India tops YouTube’s charts for removal of videos violating its community guidelines

The Hindu  

India topped YouTube’s charts for removal of videos violating its community guidelines. India has consistently been the top country to witness the removal of videos since 2020, for violating the company’s community guidelines. The video-sharing platform removed over 1.9 million videos in India, while 6.48 million videos were removed globally. Overall, 69% of videos violating the company’s community guidelines were …

YouTube completes 15 years in India, optimistic about new AI tools for next phase of growth
1 year, 5 months ago

YouTube completes 15 years in India, optimistic about new AI tools for next phase of growth

The Hindu  

YouTube has over 80 million premium users across the world, said YouTube India on Wednesday to The Hindu as it completes fifteen years of operations in India. “Since 2008, driven by creation tools and increasing preference for personalized viewing, India’s creative entrepreneurs have explored and conquered new frontiers,” said YouTube India. YouTube India stressed upon new AI tools that are …

YouTube is the most popular platform for Indian language news consumers: Report
1 year, 8 months ago

YouTube is the most popular platform for Indian language news consumers: Report

India TV News  

YouTube, a Google-owned video streaming platform is the most popular platform for Indian language digital news consumers, with a whopping 93 per cent using it to access news, a report revealed on Thursday. The report by Google News Initiative in partnership with marketing data and analytics company Kantar captures the distinct news content consumption preferences and behaviours of the online …

Indians access news online via YouTube (93%), Social Media (88%) and Chat apps (82%), the Google-Kantar Report
1 year, 8 months ago

Indians access news online via YouTube (93%), Social Media (88%) and Chat apps (82%), the Google-Kantar Report

The Hindu  

Google, in partnership with Kantar, on Thursday announced findings of India’s digital news ecosystem. It noted that an Indian language consumer uses as many as 5.05 platforms on an average to access news online with YouTube, Social Media and Chat apps emerging as popular pathways. Around 45% users discover news via news publishers’ websites or apps, the report titled ‘Indian …

Over 50% Indians are active internet users now; base to reach 900 million by 2025: report
1 year, 8 months ago

Over 50% Indians are active internet users now; base to reach 900 million by 2025: report

The Hindu  

For the first first more than half of Indians, 759 million citizens, are active internet users and access the internet at least once a month, a joint report by industry body IAMAI and market data analytics firm Kantar said on May 3. This is for the first time that the majority of Indians have become active internet users," the Internet …

Indians binge watched content for 4 hours a day: Report
1 year, 11 months ago

Indians binge watched content for 4 hours a day: Report

The Hindu  

Indian households spent more than four hours per day binge watching on their connected TVs with Fire TV, claims the annual Amazon Fire TV streaming trends report. The India vs Pakistan T20 World Cup match was the most streamed content of the year, and Taarak Mehta ka Ooltah Chashmah retained its spot as the most searched show via Alexa. October …

95 per cent Indian consumer wants an all-in-one platform for entertainment: Report
1 year, 11 months ago

95 per cent Indian consumer wants an all-in-one platform for entertainment: Report

India TV News  

More than 9 in 10 consumers, in India want an all-in-one platform to get better entertainment experiences, a new report stated. Whereas, 72 per cent of Indian consumers said that they would pay for an all-in-one platform for their entertainment services. Read our quick review on Elista MusiBar ELS Bar 6000 "To stay relevant and profitable in an increasingly competitive …

YouTube: India's go-to place for news and entertainment
2 years, 3 months ago

YouTube: India's go-to place for news and entertainment

The Hindu  

Published : Oct 06, 2022 09:40 IST The YouTube era is here, and it is changing the way people access news, obtain knowledge, learn skills, and most importantly, get entertained. The video-sharing platform has been the biggest beneficiary of India's mobile revolution, growing from 122 million users in 2017 to an estimated 567 million in 2022. The Indian top 10 …

India accounts for over 25% of videos removed by YouTube in June quarter
2 years, 4 months ago

India accounts for over 25% of videos removed by YouTube in June quarter

Live Mint  

India accounted for the highest number of videos removed by YouTube for violating community guidelines in the quarter ending June, shows YouTube’s Community Guidelines Enforcement report for Q2 2022, released September 8. YouTube removed 1.3 million videos in India during the quarter, followed by 445,148 in the US, 427,748 in Indonesia, 222,826 in Brazil, and 192,382 in Russia. In total, …

India to have around 900 million internet users by 2025: Report
2 years, 5 months ago

India to have around 900 million internet users by 2025: Report

Live Mint  

Around 346 million Indians are engaged in online transactions including e-commerce, and digital payments, according to a report published by the Internet and Mobile Association of India. The IAMAI report titled 'Internet in India' stated that the global coronavirus pandemic has witnessed a record increase of 51% from 230 million in 2019 in India, in online transaction in the past …

YouTube blocked over a million videos in India between January and March this year
2 years, 7 months ago

YouTube blocked over a million videos in India between January and March this year

The Hindu  

Video sharing platform YouTube blocked over a million videos in India during the first three months of this year – more than any other country in the world, according to its Community Guidelines Enforcement report released on Tuesday. As per the data shared, YouTube removed 1,175,859 videos in India for violating its Community Guidelines during January-March 2022 quarter. “A YouTube …

Rural India has 20% more internet users than urban areas: Nielsen
2 years, 8 months ago

Rural India has 20% more internet users than urban areas: Nielsen

Live Mint  

Rural India has a 20% higher presence of internet users than urban parts of the country, according to a recent study by data and market measurement firm Nielsen. Overall, India has 646 million active internet users aged two years and above as of December 2021. “Availability of budget smartphones and affordable mobile data along with the Indian government’s efforts to …

YouTube's creator ecosystem contributes Rs 6,800 crore to Indian economy in 2020: Report
2 years, 10 months ago

YouTube's creator ecosystem contributes Rs 6,800 crore to Indian economy in 2020: Report

India TV News  

Highlights YouTube’s creator ecosystem generated considerable economic to the Indian economy in 2020 A creator's presence can help them get a global fanbase, and explore multiple revenue streams The social media users have grown leaps and bounds, and the content creator ecosystem has thrived. A report by Oxford Economics, an independent consulting firm, said that YouTube’s creator ecosystem generated considerable …

India Will Have 900 Million Active Internet Users By 2025, Online Population to Grow 45%: Report
3 years, 7 months ago

India Will Have 900 Million Active Internet Users By 2025, Online Population to Grow 45%: Report

News 18  

The number of active Internet users in India was at 622 million in 2020. According the the ICUBE 2020 report, urban India reached 323 million Internet users in 2020, and rural India reached 299 million users over the past year. Biswapriya Bhattacharjee, Executive Vice President, Insights Division, Kantar, stated, “By 2025, there would be a greater number of internet users …

OTTs with telco connections gain traction
3 years, 9 months ago

OTTs with telco connections gain traction

Live Mint  

New Delhi: Online video services bundled with mobile and broadband connections are attracting ever more Indians, according to the latest Ficci EY media and entertainment industry report. Those who watch online videos using such bundles will make up nearly half, or 399 million of all online video viewers by 2023, up from 284 million now, the report added. India has …

Rising Internet Users, Next Big Thing to Rake in Money for Social Media Platforms
3 years, 10 months ago

Rising Internet Users, Next Big Thing to Rake in Money for Social Media Platforms

News 18  

Union Minister Ravi Shankar Prasad, while unveiling the social media guidelines last month, put forward some interesting figures. A 2019 estimate by the World Bank and the United States Census Bureau put Indian population at 136.64 crore while the data statistics platform Statista put the number of internet users in India in 2020 at 69.7 million. Likewise, YouTube is used …

WhatsApp may soon touch 500 million users in India despite new privacy policy, claims report
3 years, 11 months ago

WhatsApp may soon touch 500 million users in India despite new privacy policy, claims report

India Today  

WhatsApp was launched in India in mid-2010 and soon became the most popular messaging app in the country, reaching 400 million users by mid-2019. The app may soon reach 500 million users in India and is still being used by people in the country, despite the new privacy policies in place. According to the report, Google and Chrome apps have …

7 in 10 Urban Indians Hooked to Mobile Games as India Features in Top 10 Gaming Countries
4 years, 2 months ago

7 in 10 Urban Indians Hooked to Mobile Games as India Features in Top 10 Gaming Countries

News 18  

New Delhi: Seven in 10 urban Indians are now playing video games or mobile games on any device, taking the country into the top 10 gaming countries in the world, a new report revealed on Thursday. Mobile gamers have clearly outnumbered the PC or console gamers, as just 12 per cent Indians play games on consoles compared to 67 per …

77% Indians Preferred Watching Films on TV While Scrolling Their Smartphones in Lockdown: Survey
4 years, 2 months ago

77% Indians Preferred Watching Films on TV While Scrolling Their Smartphones in Lockdown: Survey

News 18  

With the country under lockdown and cinema halls shut down, it was the small screen that brought people closer to the experience of watching a Hollywood film, according to a new report. As per a new report titled ‘Hollywood Is For Everyone’, 177 million viewers watch English films and entertainment channels on TV in India. Eighty-two per cent stated that …

India’s active internet user base to hit 639 mn by year-end
4 years, 8 months ago

India’s active internet user base to hit 639 mn by year-end

Live Mint  

India’s monthly active internet user base is estimated to touch 639 million by the end of December, thanks to the covid-19-induced lockdown that has forced people to stay indoors. Currently estimated at 574 million, the number of monthly active internet users has grown 24% over that of 2019, indicating an overall penetration of 41% last year. The report said India’s …

Pornhub sees 95 per cent spike in Indian viewership during coronavirus lockdown: Report
4 years, 9 months ago

Pornhub sees 95 per cent spike in Indian viewership during coronavirus lockdown: Report

Firstpost  

While the rest of the world has It seems that India has taken quite fondly to adult website Pornhub while being stuck at home over the coronavirus lockdown, and this despite the site being officially banned in India. March saw a continues increase in traffic from India, the report said, adding, that on 24 March, there was 23 per cent …

Women consume more online content: report
5 years ago

Women consume more online content: report

The Hindu  

On an average, a single user consumes 9.8 GB data per month, according to the Telecom Regulatory Authority of India’s Performance Indicators Report, April to June 2019. A significant number of these users spent time just streaming content on Hotstar, according to the platform’s India Watch Report, which was released on Tuesday. Varun Narang, executive vice-president and chief product officer, …

Netflix on India binge, to spend ₹3,000 cr
5 years, 1 month ago

Netflix on India binge, to spend ₹3,000 cr

Live Mint  

New Delhi: Having strengthened its play in India since its launch close to four years ago, US streaming platform Netflix is looking to spend ₹3,000 crore in 2019 and 2020 to create content for the country, chief executive and founder Reed Hastings said. Hastings said Netflix has nearly 100 employees at its Mumbai office, across marketing and support teams, and …

Cause for worry? Report says 15% of India's internet users are between 5-11 years
5 years, 3 months ago

Cause for worry? Report says 15% of India's internet users are between 5-11 years

India TV News  

An estimated 66 million children aged between 5-11 years in India access internet on devices of their family members, constituting about 15 per cent of the country's active internet userbase, as per IAMAI. Overall, India had 451 million internet users at the end of March this year, second only to China in terms of monthly active internet users, the Internet …

Google launches YouTube Charts in India
5 years, 3 months ago

Google launches YouTube Charts in India

India Today  

Earlier this year, Google launched its music streaming service YouTube Music in India at a a monthly subscription plan of Rs 99. Now, nearly six months later the tech giant has introduced YouTube Charts in India that will showcase and highlight India specific trends including songs, music videos and artists the country. With YouTube Charts, YouTube and YouTube Music Subscribers …

Films dominate streaming service consumption in India: Report
5 years, 4 months ago

Films dominate streaming service consumption in India: Report

Live Mint  

New Delhi: Even as all over-the-top video streaming platforms invest heavily in creating original content, it is library content, including movies and music, which most viewers in India watch on these services. A new report by global auditing firm KPMG along with video streaming service Eros Now titled Unraveling the Digital Video Consumer states that for 30% of consumers, full-length …

Netflix’s Indian ambitions face hurdle of cheaper services
5 years, 5 months ago

Netflix’s Indian ambitions face hurdle of cheaper services

Hindustan Times  

Netflix Inc., whose shares plunged after it reported the worst drop in US users since 2011, is looking for new subscriber growth in India, a rapidly expanding streaming market. The intense competition could derail Chief Executive Officer Reed Hastings's goal of 100 million customers in India -- almost 25 times Netflix's estimated subscriber base there this year. Netflix will probably …

Next billion users will come from India: Google, Facebook and others can't afford to ignore them
5 years, 5 months ago

Next billion users will come from India: Google, Facebook and others can't afford to ignore them

Firstpost  

India is and will remain a “must-present market” on every organisation’s strategic roadmap for the next two decades About half of the world today lives without access to the internet. “India is and will remain a “must-present market” on every organisation’s strategic roadmap for the next two decades, primarily because of the huge hitherto unconnected almost billion users. Back in …

Facebook major source of fake news in India; YouTube, other websites follow: Survey
5 years, 6 months ago

Facebook major source of fake news in India; YouTube, other websites follow: Survey

India TV News  

Cybercriminals remain the number one source of distrust in the Internet in India where 79 per cent of people say social media companies contribute to their distrust -- up from 74 per cent in 2018. The survey says cybercriminals in India contribute 85 per cent of distrust, followed by social media, own government and foreign government. Globally, social media companies …

India’s video streaming industry to grow at 22%: PwC Report
5 years, 7 months ago

India’s video streaming industry to grow at 22%: PwC Report

Live Mint  

New Delhi: India’s video streaming industry is all set to grow at a CAGR of 21.82% to reach Rs. According to a report by global accounting firm PricewaterhouseCoopers, the over-the-top video industry will record the highest growth rate among all segments and drive evolution over the next four years in the overall media and entertainment industry in the country that …

Bharat goes online in a big way, says Google report
5 years, 8 months ago

Bharat goes online in a big way, says Google report

Live Mint  

New Delhi: India’s small towns and non-metros are trumping its big cities as far as online searches and activity are concerned. A new report from Google titled Year in Search: Insights for Brands Report released on Thursday says, with 350 million connected smartphone users, 400 million active Internet users and an average yearly addition of 40 million users, the Internet …

Technology, Fears of Cultural Submergence, and Video Regulation in India
5 years, 8 months ago

Technology, Fears of Cultural Submergence, and Video Regulation in India

Live Law  

The practice of determining the legality of a publication based on its ownership and on the nature of its contents has existed for almost as long as recordable communication has existed. The Nature of Content and Rights-Owner Consent for Publication Recent discussions about banning specific video-sharing apps highlight the tension between technology, our social values, and the law. Concerns have …

Online video is changing the game for TV
5 years, 9 months ago

Online video is changing the game for TV

Live Mint  

NEW DELHI :Television programming has seen multiple shifts over the years. According to Ali Hussein, chief operating officer of Eros Digital, the first shift was from prime-time television—when people returned home every evening to watch their favourite programmes—to on-demand viewership. The last count was close to about 300 million online video users per month. Wael Aburida, chief financial officer of …

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