How Liam's foray into fashion fell flat: Oasis member's Pretty Green line traded to 100,000 on launch day but was sold to JD Sport after falling £16m into the red 11 years later

Madonna had her pointy bralette, Amy Winehouse had her beehive and Liam Gallagher has his parkas. Pictured: Liam Gallagher modelling his Pretty Green branded t-shirts after the brand was founded in June 2009 Pictured: Liam Gallagher seen opening a Pretty Green pop-up store in Manchester in December 2010 The exterior of the Pretty Green menswear store on Carnaby Street. Money woes: The Oasis hitmaker launched the menswear brand in 2009 to replicate his own eclectic sense of style, and was hoping for a boost in sales after being acquired by JD Sports Pictured: Liam Gallagher seen wearing a parka jacket throughout Oasis' 1995 Glastonbury performance Early fans of Pretty Green included Tottenham Hotspur footballer Jermaine Defoe and the 'Modfather' Paul Weller. The Oasis songwriter said of Liam's brand shortly after the band's split: 'He's probably being a real northerner somewhere designing the perfect desert boot' Pictured: Interior of the Pretty Green store on Carnaby Street. Pictured: Liam Gallagher seen wearing a Pretty Green t-shirt as he arrives at The Late Show with David Letterman in June 2011 JD Sports executive chairman Peter Cowgill said at the time: 'We are pleased to have completed the acquisition of the highly regarded Pretty Green brand.