Millions of brits scroll online the moment they wake up, data reveals
The IndependentSign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. It found three jumps – evident almost immediately following the hours of 6am, 7am and 8am – suggesting people reach for their phones to turn off their alarms and immediately begin scrolling. Some 81% of Britons said they reached for their phones first thing most days, with 75 per cent immediately checking their social media feeds and more than half checking news feeds. As well as a third of people looking to reduce their screen time, three quarters said they were hoping to improve their mental health – with a further two thirds wanting to sleep better. Virgin Media O2 said this explained record levels of data consumption and an overall uptick of 8.1 per cent in broadband usage on its network last year.
History of this topic
People commuting more and going to bed earlier, Virgin Media O2 data shows
The Independent
Virgin Media O2 launches new mobile plan for people on low incomes
The IndependentDiscover Related