How The Face magazine turned style into an art form
The IndependentA dizzying barrage of video images of late 20th-century Britain opens this celebration of one of the most influential and controversial publications of the age: The Face. Say what you like about the UK’s original music, fashion and culture magazine – and it’s had many detractors – it defined the brash, high gloss, unashamedly aspirational aesthetic of the early boom-and-bust era. If Lydon had famously sneered at Sid Vicious, “You’re not a fashion model when you’re a Sex Pistol,” The Face effectively turned all its subjects into models, even before its shift from a glammed-up music mag to a principally fashion-focused publication. open image in gallery Sade on the cover of ‘The Face’ in 1984, as photographed by Jamie Morgan In 1983, Logan introduced a new wave of fashion photographers, including Robert Erdman, Mario Testino and Jamie Morgan, used to working with stylists who turned mere images into “narratives”. And if you felt you weren’t invited, it was because you weren’t working hard enough on your “style”, that great Eighties buzzword that The Face did so much to popularise.
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