Cooked up creations
3 months, 1 week ago

Cooked up creations

New Indian Express  

BENGALURU: From their corner of the internet, Kommune’s Stumble, an inquiry into India’s consumer culture, recently published a report highlighting the observed trends in consumer culture in the country. “The rise of neo-creators is enabling democratic content creation, sprouting creative careers, redefining social capital, and shaping market opportunities for brands,” the report highlights. Some of them create content in Kannada, speak to locals, and inform us of things that non-Kannada creators can’t. Creators, in their different ways, cover pretty much the entire landscape,” says Priyanka Rajwar, a food writer.

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