Column: Meta and Twitter show the drawbacks of giving self-satisfied billionaires too much power
LA TimesMeta CEO Mark Zuckerberg announces the new name for his company, formerly Facebook, in October 2021. Back in the prehistoric era — in 2012, when Facebook staged one of the most hyped initial public stock offerings of all time — I warned the company’s newly minted shareholders that they had become wedded to Mark Zuckerberg. The stock reached its all-time high closing price, $382.18 on Sept. 7, 2021, a few weeks before Zuckerberg announced he was renaming Facebook as Meta Platforms, signifying a vague redirection of the company into virtual space that Zuckerberg himself couldn’t describe intelligibly. Business Facebook shareholders are wedded to the whims of Mark Zuckerberg Facebook shareholders are wedded to the whims of Mark Zuckerberg “There’s a lot of ambiguity around what the metaverse means,” Zuckerberg acknowledged on Ben Thompson’s “Stratechery” podcast at that time. Even if every one of the estimated 400,000 verified users paid $8 monthly to keep their putative status, that would produce only about $38 million a year, not a patch on the estimated $1 billion in annual interest expense the company has incurred because of Musk’s takeover, or the losses the company has recorded in recent years, which came to $272 million last year.