Tesla to start making cars in India, targeting vast market
Live MintTesla Inc. is closing in on an agreement to make electric vehicles in India for the first time, opening up a new growth opportunity after setting up production in China. That revelation sparked euphoria from locals, such as Nikhil Chaudhary, a 20-year-old student at the University of Delhi who helped start India’s Tesla fan club in 2019. The country hasn’t yet rolled out the welcome mat for EVs like neighbour China, where Tesla set up its first factory outside of the US and now dominates sales of premium EVs. “Considering the price of a Tesla, Elon Musk probably won’t be able to sell an EV to most of the population in emerging economies,” said Pedro Pacheco, a Munich-based senior research director at Gartner Inc. “However, looking at the size of the population and the potential for economic growth, Tesla will probably target a fast-growing group of affluent individuals that, in absolute terms, compares quite favourably to what we see in many developed countries.” Charging spots Palo Alto, California-based Tesla may also use any Indian factory as an export base, leveraging several markets at the same time, Pacheco said. As Chinese carmakers roll out competitive EV models and develop a diverse ecosystem, the country is “heading toward disrupting the current global auto industry landscape,” UBS Group AG analysts wrote in a report last month.