1 year, 8 months ago
Apple reveals first retail store in India amid lay offs in U.S. units
The HinduApple on Wednesday revealed its first retail store in India as it expands its market in the country as a top performer in the premium devices segment. Located in Jio World Drive Mall, Mumbai, the Apple BKC retail store aims to compete with Samsung’s retail expansion footprint in India. Apple’s move to set up its own retail outlets in India comes at a time when it is reportedly laying off employees in its retail stores in the U.S., Apple captured 4% of the market share with a 17% year-on-year increase in its shipments in 2022. “The Apple-owned flagship store will be a key pillar in Apple India’s playbook to win in a strategic growth market,” said Prabhu Ram, Industry Intelligence Group, CMR.
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History of this topic
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