Mita Kapur: I followed my instincts
Deccan ChronicleAs journalist, food memoirist, lit fest producer, and founder and CEO of Siyahi, India’s leading literary consultancy, Mita Kapur has been a well-known name in the world of Indian literature. Having said that, what sets the JCB Prize for Literature apart is ensuring that all 10 books on the longlist and their authors get due attention from when it is announced. This is the seventh year of the JCB Prize for Literature, and the vigour and integrity with which the Prize continues to function comes from its founder, Lord Bamford, and JCB’s desire to create an enduring cultural legacy in India, based on its substantial and long-standing involvement in the country’s social and economic life. Year on year, the Foundation team dedicates various collaborations offline and online, to ensure that the books that are longlisted, find new readers, and the authors a better platform for their writing.
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