Vistara Introduces New Upgrade Program for Passengers in Partnership with Plusgrade
News 18Plusgrade, a ancillary revenue and merchandising solutions brand for over 70 airline and cruise operators, has announced they’re powering the new Vistara upgrade program, Vistara Upgrades. With business travel expected to take longer to bounce back, and leisure travel becoming the clear recovery driver, Vistara’s new upgrade program aims to leverage the higher capacity in superior cabins as an added benefit to their passenger experience. “Vistara’s new upgrade program is expected to play a major role in building passenger confidence and loyalty in the long term. Vistara’s upgrade program key features: ● Passengers can select whether to upgrade from Economy to Premium Economy or Business Class through an online portal ● Travelers will be able to take advantage of Plusgrade’s full suite of offer submission options: bid for upgrades, instant upgrades, ● Eligible passengers will be alerted of the opportunity to upgrade via targeted emails ● Additional touchpoints, like web check-in and mobile app invites, are planned to be released following the launch.