Meta says it will label AI-generated images on Facebook and Instagram
Associated PressFacebook and Instagram users will start seeing labels on AI-generated images that appear on their social media feeds, part of a broader tech industry initiative to sort between what’s real and not. It could be “quite effective” in flagging a large portion of AI-generated content made with commercial tools, but it won’t likely catch everything, she said. Meta’s president of global affairs, Nick Clegg, didn’t specify Tuesday when the labels would appear but said it will be “in the coming months” and in different languages, noting that a “number of important elections are taking place around the world.” “As the difference between human and synthetic content gets blurred, people want to know where the boundary lies,” he said in a blog post. Meta already puts an “Imagined with AI” label on photorealistic images made by its own tool, but most of the AI-generated content flooding its social media services comes from elsewhere. “In the coming months, we’ll introduce labels that inform viewers when the realistic content they’re seeing is synthetic,” YouTube CEO Neal Mohan reiterated in a year-ahead blog post Tuesday.