Indian political parties embrace deepfakes for 2024 Lok Sabha Election campaigns
10 months ago

Indian political parties embrace deepfakes for 2024 Lok Sabha Election campaigns

Live Mint  

The poll bungle has been sounded, as India prepares to witness yet another dance of democracy during the 2024 Lok Sabha Elections. According to an Al Jazeera report, teams across India’s political parties, including Prime Minister Narendra Modi’s Bharatiya Janata Party, and the Congress, are deploying deepfakes to influence voters. In three videos, Tiwari addressed voters in Delhi ahead of the capital’s legislative assembly elections in Hindi, Haryanvi and English – reaching three distinct audiences in the multicultural city. Launched in October 2020, his company cloned the voice of Rajasthan state’s Congress chief ministerial candidate Ashok Gehlot for his team to send personalised messages on WhatsApp, addressing each voter by their name, during November Rajasthan Assembly elections. “It is just a part of the campaign strategy.” AI-manipulated audios are particularly valuable tools in smaller constituencies, “targeting candidates with forged call recordings about arranging ‘black money’ for elections or threatening someone to buy votes,” the consultant said, whose own candidate was targeted with one such recording.

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