UK performance keeps Currys on track to meet reduced profit target

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Christmas proved a tale of two countries for electronics retailer Currys as the business said a better-than-expected performance in the UK and Ireland managed to offset its struggles in Scandinavia. Thanks to a stronger performance in store than online, and as Currys cut costs to improve margins, the business achieved better-than-forecast profits in the UK and Ireland, it said. Our transformation is visibly succeeding Alex Baldock, Currys Chief executive Alex Baldock said: “This peak has again shown Currys to be the number one choice for all things tech, helping customers shop however they want – online, in store or a mix of both – through our winning omnichannel model. We’ve already reduced stock levels and stepped up our measures to increase margins and reduce costs.” The company said that, barring any unexpected deterioration in the economy, it expects pre-tax profit to reach between £100 million and £125 million in the financial year.