Veganuary expects biggest year yet as Harrods, Superdrug and Volkswagen join movement

Sign up to IndyEat's free newsletter for weekly recipes, foodie features and cookbook releases Get our food and drink newsletter for free Get our food and drink newsletter for free SIGN UP I would like to be emailed about offers, events and updates from The Independent. Veganuary expects to reach two million participants by the end of January 2021 since its launch in 2014, after Harrods, Superdrug and Volkswagen UK signed up to its “workplace challenge” this year. More than 75 businesses are taking part in the group’s “workplace challenge” – which encourages employees to go vegan for 31 days – including Sky, Papa John’s, Marks & Spencer, and NHS Supply Chain, among others. Hence, I am happy to try Veganuary and encourage colleagues to give it a go and sometimes small changes can make a real difference.” Jo Mackie, customer and people director at Superdrug, said that the pharmacy retailer’s own-brand products are suitable for vegans, making it a “community that champions the belief that delivering accessible retail shouldn’t cost the earth”. “With a recent YouGov survey showing that 34 per cent of Brits are interested in trying a vegan/plant-based diet, we’re sure their employees will appreciate this helping hand.” By the end of January 2021, the UK had seen record sales of plant-based foods, which increased by 50 per cent year-on-year.