Avengers: Infinity War crosses $1 billion mark; are box office numbers best gauge of film's success?
6 years, 10 months ago

Avengers: Infinity War crosses $1 billion mark; are box office numbers best gauge of film's success?

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Avengers: Infinity War is making a ridiculous amount of money, but one must look at the investment made and the drop in collections before judging the film on numbers alone. In its second weekend the film flexed its considerable muscle anew in North American theatres, pulling in a robust $114.8 million and leaving other top films in its dust, according to figures released on Monday. That 56 percent drop made it the tenth member of the “$100 million+ losers club” which comprises movies that drop over a $100 million between their first and second weekends. Now of course the movie is still making a ridiculous amount of money, but looking at the investment made and the drop in the numbers calls into question how relevant final box office numbers are while gauging the success of the film.

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