Liquor before beer: Spirits beat brews in new market data
Associated PressLOUISVILLE, Ky. — Producers of spirits have new bragging rights in the age-old whiskey vs. beer barroom debate. In 2022, spirits gained market share for the 13th straight year in the fiercely competitive U.S. beverage alcohol market, as its supplier sales reached 42.1%, the council said. “Despite the tough economy, consumers continued to enjoy premium spirits and fine cocktails in 2022,” Distilled Spirits Council President and CEO Chris Swonger said. were making a unique product.” Gregory Mergner, the general manager of the distillery’s cocktail gallery, said he didn’t anticipate spirits rivaling or surpassing beer for market share. More than 60% of the spirit sector’s total U.S. revenue last year came from sales of high-end and super-premium spirits, mostly led by tequila and American whiskey, said Christine LoCascio, the group’s chief of public policy and strategy.
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