NBA's Mark Tatum Highlights India's Basketball Potential, Calls for Investment
2 months ago

NBA's Mark Tatum Highlights India's Basketball Potential, Calls for Investment

The Hindu  

NBA Deputy Commissioner Mark Tatum stresses the need for more investment and infrastructure in India to foster the growth of basketball. He highlighted the country's rapid growth in popularity, with over 150 million unique viewers across linear and digital platforms tuning in to NBA games last season. Tatum expressed optimism that more partners will invest alongside the NBA to build infrastructure and grow the sport in India.

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History of this topic

Last season was the most viewed NBA season in India: Mark Tatum
10 months, 1 week ago

Last season was the most viewed NBA season in India: Mark Tatum

Hindustan Times  

NBA, the world’s premier professional basketball league, has always considered India as an important market, trying to push the brand deeper into the country. NBA deputy commissioner Mark Tatum said the 2022-23 garnered over 100 million unique viewers in India "Our games are widely distributed and available with our partners in India. Our games are available in Hindi as well …

‘Lifestyle, Pipeline and Encouragement’: NBA and the Culture of Basketball in Unique Indian Market
1 year, 2 months ago

‘Lifestyle, Pipeline and Encouragement’: NBA and the Culture of Basketball in Unique Indian Market

News 18  

The NBA has been a beacon of light for a massive following around the world in terms of how crucial and uplifting a sport can be in a gentrified society searching for a way to cut down on the disparity between reality and dreams. On the sidelines of the NBA Abu Dhabi Games 2023 event that preceded the season opener, …

NBA’s Asia managing director: A matter of time before India produces a star
2 years, 2 months ago

NBA’s Asia managing director: A matter of time before India produces a star

The Hindu  

Ramez Sheikh, Managing Director, NBA Asia and India, believes that it is only a matter of time before India produces an NBA star. But now that we have resumed our grassroots infrastructure programs in India, we are optimistic,” Sheikh said in a media interaction here on Saturday. Sheikh cited NBA Academy India graduate Amaan Sandhu as an example of the …

India is a very important market for the NBA - Roy Hibbert
3 years, 9 months ago

India is a very important market for the NBA - Roy Hibbert

The Hindu  

The Jr. NBA programme for 2021 began on March 6 to develop basketball at a grassroots level. In its second week, former Philadelphia 76ers centre Roy Hibbert will be helping the kids understand the game better. I am not sure if they have any NBA facilities for the future, but I assume that is on Adam Silver’s mind once the …

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