Tim Cook lauds China’s DeepSeek, calls its AI models ‘a good thing’
1 month, 3 weeks ago

Tim Cook lauds China’s DeepSeek, calls its AI models ‘a good thing’

Live Mint  

Apple CEO Tim Cook has praised the AI models of Chinese AI startup DeepSeek for driving "efficiency" in the field of artificial intelligence. During Apple's earnings call with investors, Cook was asked how DeepSeek's AI models would affect Apple's margins, to which the veteran tech executive said : “In general, I think innovation that drives efficiency is a good thing. And, you know, that’s what you see in that model,” Cook was also asked about Apple's AI strategy, to which he went on to explain the ‘hybrid’ approach taken by the company, saying, "From a CapEx point of view, we've always taken a very prudent, deliberative approach to our expenditure, and we continue to leverage a hybrid model, which I think continues to serve as well," Notably, Apple currently only has a partnership with ChatGPT, which allows the company's Siri voice assistant to direct some complex queries to OpenAI's chatbot with the user's permission. Cook also didn't confirm whether Apple might integrate DeepSeek's open-source models in a future upgrade.

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