
Bud Light reveals cost of sales hit after trans influencer backlash
The IndependentStay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about offers, events and updates from The Independent. US revenue declined 9.5% for the year and 17.3% in the fourth quarter, “primarily due to the volume decline of Bud Light,” the company said in an earnings news release. open image in gallery Bud Light is on the decline The company did better in Europe, where it increased revenue despite declining volumes and grew operating profit. Bud Light, its best-selling brand there, faced a conservative backlash last year after it sent a commemorative can to transgender activist Dylan Mulvaney. In July last year the influencer, 26, shared a video to TikTok addressing the months of “bullying and transphobia,” with Mulvaney claiming Bud Light did not “publicly stand by” her amid the right-wing backlash over a sponsorship deal between herself and the brand in April.
History of this topic

‘Not the same…’: Americans compare anti-Tesla attacks to Bud Light backlash
Hindustan Times
Companies failed to solve injustice and now they are giving up on the era of activism
CNN
Dylan Mulvaney finds unusual way to punish ND Republican for his 'hate and ignorance' after Cameo stunt
Daily Mail
Evidence Is Building That Samuel Alito’s Brain Is Filled to the Brim With Right-Wing Internet Chum
Slate
Trans TikToker Dylan Mulvaney's Jesuit college gig sparks row: Missouri critics slam 'woke c**p' and $40,000 waste of 'tuition dollars into the wallets of leftist celebrities'
Daily Mail
Bud Light bosses reveal the staggering cost of boycott after disastrous ad campaign with Dylan Mulvaney
Daily Mail
Budweiser and Stella Artois brewer says sales growth driven by higher prices
The Independent
Bud Light brewer confident it can win back US drinkers, but sales are still down after backlash
Associated Press
Dana White defends UFC's £87million-a-year sponsorship deal with Bud Light, labels critics as 'dummies' and insists that all commercial contracts 'are for the money'
Daily Mail
Bud Light partners with UFC in the 'biggest sponsorship deal in the sport's history' as embattled beer company attempts to fight back after Dylan Mulvaney backlash: Dana White says their 'core values
Daily Mail
Bud Light tries to distance itself from culture wars after Dylan Mulvaney fiasco as it announces $3 million in scholarships for families of America's fallen
Daily Mail
Dylan Mulvaney says Bud Light backlash was a 'wake-up call' and 'feels guilty' that it 'affected a lot more lives' than just hers after sales plunged - as she reveals she now wants to meet Meghan Mark
Daily Mail
Dylan Mulvaney cracks joke about Bud Light controversy in award acceptance speech: ‘I’m going to have a beer’
The Independent
Modelo Especial is officially America's best-selling beer as it dethrones Bud Light in the wake of Dylan Mulvaney controversy as its sales dip 26.7% year-on-year
Daily Mail
Bud Light parent says US market share stabilizing after transgender promotion cost sales
Associated Press
Consumer backlash against Bud Light knocks AB InBev US sales
The Independent
Dylan Mulvaney Opens Up On 'Trauma' Following Bud Light Backlash
Huff Post
Bud Light maker Anheuser-Busch lays off hundreds of US corporate workers after sales slump
Associated Press
Dylan Mulvaney has a significantly higher favourability rating than Ron DeSantis
The Independent
CNN apologises for misgendering trans influencer Dylan Mulvaney
The Independent
Influencer Dylan Mulvaney says Bud Light failed to support her amid transphobic backlash
The Independent
Transgender influencer Dylan Mulvaney says Bud Light didn’t support her during backlash
Associated Press
Dylan Mulvaney says Bud Light never contacted her after anti-trans backlash
LA Times
Anheuser-Busch boss says no regrets over Dylan Mulvaney’s Bud Light ad despite uproar on right
The Independent
Bud Light starts new ad campaign and tweets for first time in months after Dylan Mulvaney boycott
Daily Mail
Anheuser-Busch Exec Says Bud Light Controversy Was An 'Important Wake-Up Call'
Huff Post
Marketing agency who introduced Bud Light to Dylan Mulvaney was sent into 'panic mode' after her ad
Daily Mail
Bud Light boycott hits salespeople as cuts in commissions continue thanks to disastrous partnership
Daily Mail
Opinion: Retailers, Don’t Let The Homophobes Win This Pride Month
Huff Post
Goldberg: Why 'Bud Lighting' isn't stopping any time soon
LA Times
Shoppers share videos of unwanted cases of Bud Light sitting untouched on grocery store aisles
Daily Mail
Budweiser gives beer away for free in stores with new promotions after Dylan Mulvaney backlash
Daily Mail
Bud Light tried to please everyone—and ended up angering everyone—with its Dylan Mulvaney response
Salon
Bud Light sales falling 20% A WEEK could be the 'new norm'
Daily Mail
Canadian couple allegedly assaulted after purchasing Bud Light at a liquor store
The Independent
'Haters really wore me down for a second': Trans influencer Dylan Mulvaney slams being misgendered
Daily Mail
Bud Light boosts spending in US to counter sales declines
Associated Press
Bud Light offers FREE beer to every wholesale employee as it begs for forgiveness after Mulvaney row
Daily Mail
Dylan Mulvaney breaks silence on ‘cruel’ Bud Light backlash
The Independent
Dylan Mulvaney is back on social media amid anti-trans backlash to Bud Light partnership
LA Times
Bud Light sales dip after trans promotion, but such boycotts are often short-lived
NPR
Bud Light fumbles, but experts say inclusive ads will stay
The Independent
Bud Light fumbles, but experts say inclusive ads will stay
Associated Press
Reports of Bud Light’s demise greatly exaggerated, experts say
Associated Press
Anti-trans backlash against Bud Light has executives on the hot seat. What’s going on?
LA Times
Bud Light marketing executive Alissa Heinerscheid, who oversaw the Dylan Mulvaney campaign, replaced
Op India
Bud Light did not call its critics ‘crybabies’ on a billboard
Associated Press
How trans influencer Dylan Mulvaney kick-started a culture war
The Telegraph
DeSantis says he prefers Guinness to Bud Light - but still backs Dylan Mulvaney boycott
Daily MailDiscover Related

























