Beyoncé: I tried her new whiskey and Bob Dylan’s side by side. The results were telling.
Slate“A muddy field …? Heavy grain.” I was seated across from Chris, a fledgling bourbon YouTuber who was offering me his notes after taking a careful whiff of Beyoncé’s latest project, SirDavis American Whisky. Beyoncé’s arrival could be a boon for the U.S. whiskey business overall, exposing new and different drinkers to the category, Schiller told me. One such bottle just so happens to be produced by Dylan’s Heaven’s Door, among the more successful and respected celebrity-owned whiskey makers in the U.S. Its “Refuge,” which I picked up for about $65, is a 6-year-old 100 percent rye sourced from Canada that gets a final lap in Amontillado sherry casks. “Nope.” That’s what makes me think Beyoncé’s new whiskey might fall into a sort of no-man’s-land.
History of this topic
Beyoncé has just launched a whisky brand and it’s available to pre-order now
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