Burger King vs McDonald's: Fast-food rivals battle it out with $5 meal deals, Wendy's says ‘stop taking…’

Fast-food giants are battling it out by offering value deals to attract customers. Burger King and McDonald's are fighting to attract customers with $5 meal deals while Wendy's is offering a special $3 English Muffin deal. Burger King escalates plans for release of $5 meal While McDonald's $5 meal is set for late June, Burger King is “accelerating its value offers after three quarters of leading the industry in value traffic. “Regardless of their plans, we are moving full speed ahead with our own plans to launch our own $5 value meal before they do − and run it for several months,” Tom Curtis, Burger King's US and Canada President, said in a memo as reported by Bloomberg. Chris Kempczinski, the CEO of McDonald's, said during the company's latest earning calls, “I think what you're going to see as you head into 2024 is probably more attention to what I would describe as affordability,” adding, “It's imperative that we continue to keep affordability at the forefront for our customers.” Wendy's calls out rival Burger King online In response to a Reuters article titled “Burger King to launch $5 value meal ahead of McDonald's,” Wendy's wrote on X, formerly Twitter, “Stop taking the concept of a Biggie Bag and making it worse.” The company reiterated its feelings as it told the outlet, “We know the other guys are trying to catch up with Wendy’s OG Biggie value, trying to copy the $5 Biggie Bag… but Wendy’s has offered fans a $5 meal deal, complete with a choice of one of three sandwiches, nuggets, fries and a drink, every day since 2019.” DIG DEEPER: Wendy's offering Jr Bacon Cheeseburgers for 1 cent, here's how to snag limited-time deal This is not the first time that Wendy's has directly called out its competitors.