
The beginning of the end for the iPhone? As Apple shares slump 4% after 'lacklustre' iPhone 15 sales, experts claim its smartphones have become 'formulaic' and warn customers are jumping ship to rival
Daily MailiPhone 15 has already been called potentially 'the biggest flop in Apple's history' Ever since the first iPhone was unveiled more than 15 years ago, Apple has had a vice-like grip on the smartphone market. IDC estimates it sold 215 million in 2023 Apple released its iPhone 15 range in September, equipped with a USB-C charging port and new artificial intelligence features, as well as a new titanium frame Apple shares slump 4% after 'lackluster' iPhone 15 sales Apple's shares fell four per cent this week after experts at Barclays downgraded its rating for Apple stock to 'underweight', meaning an investor should reduce their holding. Apple made a total of 240million iPhone sales in 2021 according to DemandSage, but this fell to 225.3million in 2022 and is expected to have fallen even lower last year – to 215million, IDC estimates. Apple's global market share of the premium smartphone market declined from 75 per cent to 71 per cent in 2023, while that of Samsung and Huawei rose, according to Counterpoint Research Because of the novelty aspect of foldables, Samsung and other foldable smartphone sellers like Google may be successfully luring consumers away from Apple.
History of this topic

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