Facebook suffers first ever fall in revenues as advertising slows
2 years, 4 months ago

Facebook suffers first ever fall in revenues as advertising slows

The Telegraph  

Mr Zuckerberg, 38, bet big on the metaverse last year in an effort to return the company to growth. On Wednesday, the US Federal Trade Commission filed an injunction to block Meta’s purchase of Within, a virtual reality company, and accused Mr Zuckerberg of an “illegal acquisition to expand virtual reality empire”. Revenues from its WhatsApp messaging app and virtual reality division, which manufactures the Quest virtual reality goggles, have never rivalled its bigger social media brands. Meta’s Facebook, Messenger, Instagram and WhatsApp apps are used by over 3.6bn people each month, with revenues primarily driven by digital advertising. The company’s Instagram product, for a long time the key driver behind its growth, was also plunged into an identity crisis this week after some of its most popular celebrity users, including Kylie Jenner, criticised the app’s design changes.

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