Why Zara Beauty needs India
2 years ago

Why Zara Beauty needs India

Live Mint  

The Indian beauty consumer has become a darling of cosmetic brands. After the entry of the likes of Charlotte Tilbury and Too Faced, global fast fashion label Zara has entered the Indian market, with a collection of lipsticks, lip oils, nail paints and eye shadows. Often in the limelight for its sustainability claims, Zara is promoting the beauty products as containing the “highest performance ingredients and clean formulas”. In an interview with Lounge, Eva Lopez Lopez, the head of Zara Beauty, talks about the launch, the future plans and where the new offering stands in the crowded Indian market. Edited excerpts: What makes Zara beauty products stand out?

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