
Retail outlets reflect changing consumer habits
China DailyCitizens buy clothes at a retail outlet in a subway station in Wuhan, Hubei province, in December. CHINA DAILY In China's retail landscape, outlet malls are emerging as a major force, offering significant discounts on global brands and innovative shopping experiences. Chen Yabo, head of the China Outlets Association, said, "Outlets in China have become a key retail channel, distinct from their earlier role as inventory clearance hubs." "Middle-income families in China are increasingly cautious and rational buyers, focusing on value and practicality — traits that align with what outlets offer," Chen said. According to the 2023-24 white paper on the country's outlets industry by the China department store association, the outlets sector in China grew 9.5 percent year-on-year in 2023, reaching 230 billion yuan in sales.
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