Paris Fashion Week 2020: With no paparazzis or parties, Paris prepares for virtual fashion week
4 years, 5 months ago

Paris Fashion Week 2020: With no paparazzis or parties, Paris prepares for virtual fashion week

Hindustan Times  

Paris is usually abuzz during its prestigious Haute Couture presentations in July, its hotels heaving with fashionistas and monuments turned into catwalk venues. Models present creations on a giant catwalk installed on a barge on the Seine River during a public event organized by L'Oreal as part of Paris Fashion Week, France, September 30, 2018. “The impact of a virtual fashion week on our business is serious, because there are no more clients to drive around,” said Guillaume Connan, whose limousine company usually ferries A-listers around between shows. Paris’s multiple fashion weeks generate some 1.2 billion euros for the local economy every year, the federation grouping couture houses estimates. Physical catwalk displays are likely to be back on the agenda in Paris by September and brands are already booking venues, said Frederic Hocquard, who oversees tourism and some cultural affairs at Paris’s city council.

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