Foreign firms gear up for annual import expo
China DailyStaffers arrange Decathlon's booth to be unveiled during the fifth CIIE in Shanghai on Tuesday. With China creating more favorable conditions for foreign companies to grow their business in its lucrative and vast market, the annual China International Import Expo has become a magnet for exhibitors to debut their new products and technologies, said multinational executives. With the outdoor activities market growing fast in China over the past two years, Decathlon, a French sporting goods retailer, will launch the global premiere of its new eco-design mountain bikes for both teens and adults at the CIIE, as well as bring a number of innovative products to China for the first time, meeting consumer needs for home fitness, outdoor camping, kite surfing and other emerging sports scenarios. Woody Guo, senior vice-president of Herbalife Nutrition, a United States-based global nutrition company, said as a window for China to continually promote its high-level opening-up, the CIIE provides a high-standard platform for multinationals like Herbalife to introduce their products on a global stage. Herbalife Nutrition will make the global debut of its DHA omega-3 gummies and launch its fish oil softgel supplement, another new product to be featured in China during the grand event.