Retailers were struggling. Then came the coronavirus
CNNNew York CNN Business — Thousands of American stores and malls were facing intense pressure. “Many retailers are already stressed and hanging on by a thread.” Although stores are closed temporarily and retailers have pledged to pay their workers in the coming weeks, companies may wind up shutting storefronts for good and laying off employees if the pandemic extends for months. “Mall-based businesses are most at risk, especially those that have no momentum” like Victoria’s Secret or companies that “sell products that don’t translate well online like candles,” Jefferies analyst Randal Konik said in a research note Monday. “Department stores are extremely vulnerable in this environment,” Ken Perkins, president of research firm Retail Metrics, wrote in a note to clients Tuesday. “The group has been struggling for years to find a winning formula and stem the loss of market share to Amazon, TJX, Ross Stores, and others.” Malls also face heightened risks.