At this exclusive members-only club, you can poop anywhere, but no humping, please
Elite social clubs have long been private playgrounds for the well-groomed, but one in Santa Monica has officially gone to the dogs. “Our goal is to open 60 locations in the next four years in the country,” Esguerra said, “and then onward globally.” Dog PPL members pay $120 a month to join the private dog park. 1:45 p.m. Frankle arrives at the park and changes into a tan Dog PPL shirt that says “Canine Social Club.” He drapes a slip leash over his shoulders and clips on a walkie-talkie, which he’ll use during his shift to communicate with the three other rufferees on duty. Treats and toys aren’t allowed in the park to minimize “possession aggression,” but Dog PPL provides bowls of fresh water that rufferees are in charge of cleaning every three hours. The bags are free for owners to use and placed in dispensers and in amenities baskets throughout the park, along with a soothing cream “for dry and irritated paws and noses,” leave-in conditioner fur spray and a “calm cologne” formulated to “reduce the unwanted ‘dog smell’ while moisturizing the skin and coat.” 5:50 p.m. Tonight is monthly trivia night, one of many social events held at the park.
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