India's Middle-Class a Gold Mine' for Multinational Subsidiaries
Deccan ChronicleThe article “Does Your Company Have an India Strategy?” in the Harvard Business Review threw the spotlight on Indian subsidiary firms being valued higher than their parent companies. The key drivers cited for the higher revenues and profits of the Indian subsidiaries were their ability to tap into India’s rapidly expanding population, robust economic growth and increasing middle-class purchasing power. The World Economic Forum summarises it well, “In terms of sheer numbers, the largest urban transformation of the 21st century is … happening in India,” the article said. Goldman Sachs calculated India’s real GDP growth rate during 2010-2019 at 6.9%, the second fastest among all major economies in the world and more than three times as fast as developed countries. Listing lessons for Multinationals, it says that they must develop strategies tailored to the Indian markets, invest in local resources, understand the cultural nuances, and leverage India’s digital infrastructure to succeed in this promising market.