What the VMAs can teach the Emmys about COVID-era awards
LA TimesWhen it comes to awards shows, MTV’s Video Music Awards is a species unto itself. Details are still emerging about how producers plan to adapt the Television Academy’s biggest night to the pandemic for its Sept. 20 Emmy broadcast, hosted by Jimmy Kimmel from the reportedly audience-free, red-carpet-free Staples Center. Music VMAs 2020: COVID and Lady Gaga loom large At MTV’s 35th VMAs, the Lady Gaga and Ariana Grande duet “Rain on Me” won song of the year and best collaboration, while Gaga also took home the prize for artist of the year. The Weeknd nabbed the night’s biggest award, video of the year, for “Blinding Lights,” and best direction went to first-time director Taylor Swift for her song “The Man.”Hosted by Keke Palmer, the event featured performances by Lady Gaga and Ariana Grande, Da Baby, Miley Cyrus, BTS, Doja Cat, Latin boy band CNCO and Maluma. But while pro sports have found comfort in piping in crowd noise and filling the stands with cutouts of fans, even dead ones, the VMAs’ apparently fake crowd reactions, including “laughs” responding to jokes, made the affair feel a bit like a multi-camera sitcom and not in the throwback, ironic way.
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