Tesco harks back to market stall roots with discount chain Jack's
6 years, 6 months ago

Tesco harks back to market stall roots with discount chain Jack's

Daily Mail  

Tesco unveiled its discount chain Jack's today as the major supermarkets continue to lose market share to Lidl and Aldi. Tesco is today unveiling its new discount chain Jacks and the launch event deliberately harked back to its market stall roots New Jack's wing: Tesco's launch of the spin-off revealed a new shopping layout Tesco plans to launch 10 to 15 Jack’s stores in the UK over the next six months, testing the market for the new concept. sell it cheap Tesco traces its roots back to 1919 when 20-year-old Jack Cohen began selling groceries from a stall in London's East End. The first look at a Jack's store has come at the launch in Cambridgeshire today Taking on the discounters: Jack's will stock groceries and household essentials at low prices Fraser McKevitt, head of retail and consumer insight at Kantar, said: 'The warm summer has been kind to the supermarkets' convenience format stores as consumers shopped locally for drinks and barbecue supplies.'

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